Social Media

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• How to Use Social Media to Boost Response the Way Nonprofits Do
  You've no doubt seen the reports of organizations like the Red Cross blasting their response rates through the roof by seeking on-the-run mobile donations. But that's just part of the ...
  Customer Engagement, Nonprofits, Social Media, YouTube
• Seven Tips for Achieving Social Media ROI
  We recently talked about how, in 2011, the most important priority for brand-side marketers and agencies will be squeezing an identifiable ROI out of their social media efforts. That drive ...
  Marketing Tips, ROI, Social Media
• How Storytelling Can Spur Business GrowthRich Nadworny
  When you have a fabled story attached to your business, it should be easy to succeed in social media, right? Wrong. Storytelling the right way and monitoring feedback will connect ...
  Advertising, Content, Creativity, Email Marketing, Online Marketing, Social Media
• Celebrity Followers, Fans, Valuable to Brands
  Celebrities can be valuable to advertisers, but so too can the people who follow them on social media sites: 64% of US adults who follow a celebrity also follow a ...
  Branding, Customer Behavior, Research Summaries, Social Media
• LinkedIn Passes 100-Million Member MarkVahe Habeshian
  LinkedIn has reached the 100 million member mark, the company announced today (Tuesday, March 22). Its members hail from some 200 countries, though a large plurality—44%—are based in the United ...
  Demographics, LinkedIn, Social Media, Social Networking
• Five-Star Books: Content Rules by Ann Handley and C.C. ChapmanRoy Young
  If you are a content creator, use Content Rules to break through writer’s block. If you are a content manager, use the book to elevate the quality and impact of ...
  Content, Customer Engagement, Customer Relationships, Marketing Tips, Social Media
• Ten Reasons You Shouldn't Ignore Social Media
  Plenty of businesses thought social media was a passing fad—something that would dazzle everyone for a brief time and disappear. But as the Facebooks and Twitters show staying power, Christine ...
  Consumer Electronics, Customer Engagement, Small Business, Social Media
• Three Tips for Maintaining a Solid Voice-of-the-Customer Program
  In a recent issue, we discussed the importance of setting up a responsive social listening strategy, including addressing the voice of the customer (VoC). Here's a closer look at what ...
  Management, Measurement, Social Media, Voice of the Customer
• Case Study: How Olympus Spurred Product Awareness and Sales With Augmented RealityKimberly Smith
  Consumers are up to four times more likely to buy a product once they’ve held it in their hands. But it can be challenging to get people into stores, let ...
  Augmented Reality, Brand Awareness, Case Studies, Customer Acquisition, Customer Engagement, Product Marketing, Social Media
• Small Business Marketing: Social, Search Fastest-Growing Channels
  Despite a lack of investment in marketing technologies and staffing over the past two years, many small businesses are now stepping up investments in digital channels such as social media, ...
  Digital Marketing, Research Summaries, Search Engine Marketing, Small Business, Social Media
• Facebook Marketing: Six Reasons to Approach With CautionDouglas Karr
  What slowly began as a dorm room phenomenon has developed into one of the world's most essential business strategies. But before businesses jump headfirst into Facebook, they might want to ...
  Content, Customer Service, Marketing Strategy, Marketing Tips, Social Media
• Fortune Global 100 Social-Media Savvy, Getting Savvier
  Twitter is emerging as the leading social platform among the world's largest corporations: 77% of the Fortune Global 100 (FG100) have a Twitter account, whereas 61% have a Facebook page, ...
  Facebook, Research Summaries, Social Media, Twitter
• Harnessing the Mobile Web: Three Strategy Considerations
  Knotice has produced an elegant whitepaper detailing how you can harness the power of the mobile Web. "Over the next decade, the mobile Web will be a key conduit for ...
  Customer Relationships, Marketing Strategy, Mobile Marketing, Social Media
• The Market Research Survey Is Dead; Long Live the Market Research SurveyLev Mazin
  Market research surveys, though expensive and out of reach for many, have been around for ages. But there is now a revolution brewing in MR that makes it something even ...
  Market Research, Measurement, Social Media
• Social CRM: Measuring Relationships (the Wrong Way, and the Right Way)Sean Howard
  If you've invested a lot in social media, you hopefully have a growing number of people talking about you. If so, who are they? Which ones are driving the conversation? ...
  CRM, Customer Relationships, Marketing Tips, Measurement, Social Media
• Secrets of Case Study Winners: How B2B Marketers Can Create Successful ProgramsPaul McKeon
  Though social media has brought clients and vendors together, it's still a tough sell to get clients to agree to do case studies. But the B2B marketers who produce dozens ...
  B2B Marketing, Case Studies, Marketing Tips, Social Media
• Keys to Successful Social Media Monitoring in 2011
  We recently offered tips for checking out your business rivals through social media monitoring. But what exactly is the state of the customer-monitoring art in 2011?  Lucky for us, monitoring ...
  Customer Relationships, Market Research, Marketing Tips, Social Media
• Avoid the High Cost of Untargeted MarketingMark Smith
  Targeted campaigns have become a necessity for companies trying to meet the demand for customer personalization. Learn how to replace your mass outreach with tailored messages that'll reap results and ...
  Consumer Electronics, Customer Experience, Personalization, Social Media, Targeting
• CMOs: Budgets Shifting; Social Spend, Optimism Up
  Though social media spending is projected to constitute a growing share of companies' overall marketing budgets over the next 12 months, CMOs say, integrating social marketing into their overall strategies ...
  Chief Marketing Officer, Marketing Budgets, Research Summaries, Social Media
• SMB Twitter Use Doubles
  Social media has become an important marketing tool for small businesses, particularly younger firms: 32% of small-to-midsize businesses (SMBs) in operation for 0-6 years use Twitter, compared with just 7% ...
  Small Business, Social Media, Twitter