Social Media

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• How a QR Code-Driven Game Paid Off in Russia
  Back in Mother Russia last summer, mobile phone operator MTS engaged users on a titillating mobile scavenger hunt on behalf of its 'Red Energy' branded phone plan. The game kicked off ...
  Creativity, Smartphones, Social Media
• Got Social Strategy? One-Third of Brands Do
  Social marketing is growing up: Not only have activity levels across social communities risen, but the number of brands now applying more focused and disciplined approaches to their social media ...
  Branding, Community, Marketing Strategy, Research Summaries, Social Media
• Low-Cost Ways to Boost App Sales
  We've mentioned that you can draw traffic to paid mobile applications by creating a free "lite" version. Once users deem it useful, they may be happy to pay for the ...
  Customer Engagement, Promotions, Social Media
• Strategy First When Integrating Social Media and Direct MarketingDebra Ellis
  The path to social-media success is filled with sinkholes that cost you time and relationships. Clearly defining your plan, documenting the process and details, and revising the plan as needed ...
  Benchmarking, Brand Loyalty, Customer Loyalty, Direct Marketing, Marketing Strategy, Metrics, Social Media, Testing
• What You Can Learn From the Gap's Logo Debacle
  Not long ago, Gap sparked a social-media firestorm when it quietly unveiled a redesigned logo. People not only disliked the bargain-basement aesthetic—they hated it. And, writes Umair Haque at Harvard ...
  Logos, Marketing Smarter, Small Business, Social Media
• Three Questions to Ask Before Using Social Media for Lead-Gen
  With the near ubiquity of online social networks, you might think they're just the thing for your lead generation and nurturing programs. But before you take a spontaneous Facebook plunge, ...
  Lead Generation, Social Media, Social Networking
• Social Media Use Drives Face-to-Face Interaction
  Social media isn't a zero sum game: Consumers are engaging across a variety of interactive channels at increasing levels—and far from making people less social in the physical world, such ...
  Customer Behavior, Research Summaries, Social Media
• How to Battle the Downturn With Foursquare
  "I think Foursquare is a hugely untapped and powerful little tool for small-business marketing," writes Wendy Kenney at the 23Kazoos blog. "Especially if you own a business that requires customers ...
  Pricing, Promotions, Social Media
• The State of the B2B Marketer in Social Media: 3 Trends From SocialTech 2010Ann Handley
  SocialTech 2010 wrapped up yesterday. Here are four quick takeaways from the one-day event, which brought 221 B2B high-tech marketers to San Jose, Calif. (and another 467 attended virtually, ...
  B2B Marketing, High-Tech Marketing, Marketing Strategy, Social Business, Social Media
• How to Identify Brand Loyalists on Your Email ListKaren Talavera
  On any email list, there will be three populations: those who love you, those who like you, and those who are just hanging in there. This article focuses on by ...
  Brand Loyalty, Customer Behavior, Email Lists, Email Marketing, Marketing Tips, Segmentation, Social Media, Word-of-Mouth
• 'If You Want This Choice Position…': Seven Virtues of the Perfect Social Media LeaderMaria Ogneva
  Your social-media manager or director is a critical and strategic hire who will be responsible for formulating and executing your strategy, as well as educating your whole organization and aligning ...
  Career Management, Collaboration, Community, Creativity, Social Media
• How Tippex Scored a YouTube Hit
  In August, correction-tape brand Tippex launched an attention-grabbing YouTube campaign. Colorfully labeled "NSFW. A hunter shoots a bear!," it shows footage of a reluctant hunter faced with shooting a bear ...
  Customer Engagement, Social Media, YouTube
• Four Ways to Go B2B-Social on Twitter
  "For some B2B marketers, Twitter isn't intuitive," notes Ardath Albee in a recent post at the Marketing Interactions blog. "I could come up with a list of reasons why not, ...
  B2B Marketing, Marketing Tips, Sales, Social Media, Twitter
• Bring Your Fans Home: How to Capitalize on Facebook FatigueJessica Shieh
  Is the buzz around Facebook fading? That is just what a couple of recent studies suggest, so perhaps it's time to bring your fans home—back to your website. Marketers should ...
  Advertising, Customer Relationships, Facebook, Personalization, Social Media, Web Content
• Case Study: How One Company's Thought-Leadership Content Is Driving New Business, ExposureKimberly Smith
  Emulate these best-practices for launching a well-trafficked corporate blog, and you'll be well on your way to establishing yourself as a trusted authority in your marketplace.
• Small Biz Report: Social Media Adoption Levels Off
  As small businesses continue to navigate the economic recession, their adoption of innovative marketing technologies such as social media has leveled off, while expectations among those who use social media ...
  Forecasts, Research Summaries, Small Business, Social Media
• Five Easy Tools for Long-Distance Collaboration
  New media's about discovering savvier ways of communicating—not just with your target, but with your team as well. After all, the closer you collaborate, the better equipped you are to produce winning ...
  Collaboration, New Media, Social Media
• Four B2B Marketing Engines to Fire Up Right Now
  In a recent post at the Reputation to Revenue blog, Rob Leavitt questions the value of B2B firms' putting so much energy into "advertising and collateral"—and stresses the need for ...
  B2B Marketing, Content Marketing, Customer Relationships, Social Media
• What CMOs Can Learn From Mixed Martial ArtsMatt Trocchio
  Those who think mixed martial arts athletes are merely cavemen pounding each other for sport need to realize that they may well be the strongest personal-branding experts in the marketing ...
  Chief Marketing Officer, Marketing Tips, Social Media
• Sales and Social Media—Measuring the ROIJoan Curtis, Barb Giamanco
  Although the ability to measure tangible results when using social media is still evolving, companies are realizing substantial savings from their social-media initiatives.
  Case Studies, Content Marketing, Lead Generation, Measurement, ROI, Sales, Social Media