Tradeshows/Events

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• Tradeshow Success: 5 Sure-Hit Marketing TacticsJoe Combs, Myla Wagner
  Studies show that tradeshow sales beat comparative spending on advertising, direct mail, and other marketing efforts. So how do you get the most bang for your tradeshow buck?
  Brand Awareness, Customer Relationships, Lead Generation, Marketing Tips, Tradeshows/Events
• 7 Degrees Toward Global Marketing Nirvana Laurel Delaney
  No pretzel positions or yoga mantras required. Here's the path to global Nirvana in seven easy steps.
  International Marketing, Management, Market Research, Marketing Tips, Small Business, Tradeshows/Events
• Your Roadmap to Tradeshow Success Michael Lando
  Maximize your ROI by following these 5 steps, and build brand awareness at the same time.
  Direct Marketing, Lead Generation, Lead Nurturing, ROI, Targeting, Telemarketing, Tradeshows/Events
• Take a Stand George Anagnos
  Take a look at one possible future of trade shows. Why it's even available today (in case your current exhibition organizer doesn't satisfy your needs).
  B2B Marketing, CRM, Lead Generation, New Media, Online Marketing, Tradeshows/Events
• How to Target Your Public Relations Toward the PressAllen Weiss
  To do good PR you need to understand what journalists are looking for. This tutorial is based on our insights from a recent conference on PR and the Press.
  Collaboration, Hiring Outside Resources, Measurement, Public Relations, Targeting, Tradeshows/Events, Writing