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• Mobile Minute [Video]: Second Screens, the App Movie, Google GlassAmanda Klohmann
  This week we cover mobile's increasing role as couch potato, its star turn in theaters, and a couple of ways Google Glass adds perspective. All in just over a minute.
  Consumer Electronics, Google, Mobile Marketing, Television, TV, Videos
• Facebook Hits All-Time High in Video Viewing; Google Delivers 2.2B AdsLenna Garibian
  Some 178 million Americans—roughly 83.3% of the US Internet audience—watched more than 33 billion video content views in February 2013, with Google Sites generating the highest number at 11.3 billion ...
  Advertising, Content, Customer Behavior, Customer Engagement, Facebook, Google, Research Summaries, Videos, YouTube
• Which Genres of Branded Video Work Best?Allan Johnson
  What's the best way to establish connections with video viewers? Storytelling. But a great story does not guarantee success. Your video's genre plays a large role in determining whether you'll ...
  Advertising, Content, Content Marketing, Customer Behavior, Customer Engagement, Direct Marketing, Marketing Strategy, Online Marketing, Videos, YouTube
• Uses for Vine, Tumblr, and Hashtags; Twitter Ads; Social Warfare; and More... The Week in Social Media #SocialSkimAngela Natividad
  It's all here: great uses for Vine, promos via Tumblr, and hashtags on Twitter. Hashtags on Facebook. More targeted Twitter ads. YouTube's record-breaking traffic. Yammer for SharePoint. Social warfare with ...
  Advertising, B2B Marketing, B2C, Data, Digital Theory, Facebook, Google, LinkedIn, Social Business, Social Media, Social Networking, SocialSkim, Twitter, Videos, YouTube
• SXSW Insights, Pinterest Analytics, Vine ROI, eBay, Etsy... The Week in Social Media #SocialSkimAngela Natividad
  As SXSW winds down, insights come flying: See videos on the most buzzed-about tech and startups, and learn to tell better brand stories via social. We've also got tips on ...
  B2B Marketing, B2C, Digital Marketing, Digital Theory, Facebook, Google, LinkedIn, Mobile Marketing, Pinterest, RSS, Social Business, Social Media, Social Networking, SocialSkim, Twitter, Videos
• Number of 'Zero-TV' Households Reaches 5 Million in USLenna Garibian
  About 95% of Americans watch TV using traditional cable or satellite options, whereas the other 5%—the so-called "Zero-TV" viewers—are bucking tradition (because of cost or lack of interest) in favor ...
  Advertising, Customer Behavior, Hispanic Marketing, Mobile Marketing, Nielsen Data, Research Summaries, TV, Videos
• Mobile Advertising: Which Industries Are Taking the Lead?Lenna Garibian
  In 2012, the government services industry (i.e., political advertisers during the election) recorded the biggest year-over-year growth in mobile advertising spend on Millennial Media's platform, up some 860%; still, retailers ...
  Advertising, E-Commerce, Mobile Marketing, Research Summaries, Social Media, Videos
• Video Viewing via Mobile Doubles; Live Content Still FavoredLenna Garibian
  People are watching more video content with their mobile devices: The proportion of total time spent watching online video via tablets and smartphones reached 8% at the end of December ...
  Advertising, Customer Behavior, Customer Engagement, Mobile Marketing, Research Summaries, Smartphones, TV, Videos
• Google Glass, Pealk, Vimeo's Looks, LinkedIn Stats, GIFs... The Week in Social Media #SocialSkimAngela Natividad
  The week was image-hot and real-time ready. Get the skinny on brands' use of Oscar time on social, Google Glass's user-generated content extravaganza, data on Instagram and Pinterest, why images ...
  Digital Marketing, Digital Theory, Facebook, Google, LinkedIn, Pinterest, Social Business, Social Media, Social Networking, SocialSkim, Videos, YouTube
• Video Viewing via Mobile Surging; Apple DominatesLenna Garibian
  Video viewing via mobile devices (smartphones, tablets, game consoles, etc.) rose dramatically in 2012, accounting for 12% of total video viewing in the fourth quarter, up 10 percentage points from ...
  Advertising, Customer Behavior, Mobile Marketing, Research Summaries, Videos
• Which Mobile Approach Is Right for You? [Infographic]Verónica Jarski
  Figuring out which mobile approach to take can be complicated. Fortunately, Mutual Mobile has created an infographic that guides you to your destination through the process of elimination, so you ...
  Content, Content Marketing, Digital Marketing, Mobile Marketing, Videos, Web Browsers, Website Design, Websites
• Video: Why and How You'll Be Using It in 2013Melody King
  Online videos, which users love, have become useful marketing tools—for SEO, social media programs, and mobile and e-commerce. Here's how video will continue to make inroads in 2013.
  Digital Marketing, E-Commerce, Mobile Marketing, Search Engine Marketing, SEO, User-Generated Content, Videos
• Is Your Video Platform Future-Proof?Jeff Fissel
  You might already have your video marketing strategy figured out, but technology is always changing. Learn whether your video platform is future-proof, and get tips on making sure your video ...
  Collaboration, Content, E-Commerce, Mobile Marketing, Social Media, Technology, Videos
• Ditch the Funnel: 'Purchase Loop' Echoes New Buyer BehaviorLenna Garibian
  With the advent of digital, social, and mobile media, the consumer buying process has become more complex than simply identifying a need, exploring options, and making a purchase, according to ...
  Content Marketing, Customer Behavior, E-Commerce, Lead Generation, Marketing Strategy, Research Summaries, Sales, Social Media, Videos, Websites
• How to Turn Your Office Into a Video StudioDmitry Dragilev
  Video has become one of the primary ways people consume information and companies market products. Clearly, marketers need to create engaging, fun videos as part of their marketing efforts. But ...
  Content, Content Marketing, Customer Engagement, Digital Marketing, Social Business, Social Media, Videos
• 10 Personal Branding Trends for 2013 (Part 2)William Arruda
  In Part 1 of "10 Personal Branding Trends for 2013," I shared five important personal branding trends for the New Year. In this second installment, I have five more trends ...
  Branding, Career Management, Collaboration, Facebook, LinkedIn, Mobile Marketing, Networking, Social Networking, Videos
• Free Friday: Videos to Rev Up Your MarketingVerónica Jarski
  On this Free Friday, we welcome you to check out the engaging, info-packed (but never-snoozy) videos on the MarketingProfs website.
  Content, Videos
• How to Use Web Video to Win Business and Wow CustomersDavid Ingram
  The human brain is programmed to take in a large amount of information when it's presented in a combination of images, movement, and sound. The benefits of Web video as ...
  Content Marketing, E-Commerce, Marketing Strategy, Videos
• Social Media and Video Influence IT Purchasing DecisionsLenna Garibian
  When making purchasing decisions about tech products and services, business and IT professionals are turning to social, mobile, and video content in a big way in the United States, according ...
  B2B Marketing, Customer Behavior, High-Tech Marketing, Mobile Marketing, Research Summaries, Social Media, Videos, Websites
• Social Marketing Benchmarks: Budgets, Goals, and MoreLenna Garibian
  Organizations are still cautious about dedicating resources to social media marketing: Only 27% of those surveyed employ someone who focuses exclusively on social media, according to a study by Ragan ...
  Blogging, Brand Awareness, Career Management, Content, Facebook, Google+, Instagram, LinkedIn, Nonprofits, Pinterest, Research Summaries, Sales, SEO, Twitter, Videos, YouTube