Website Design

Topics » Articles » Website Design

• The Three Core Principles of Great Web DesignGerry McGovern
  The essence of a Web site is self-service. There are three core things that self-service needs to get right.
  Web Copy, Website Design, Websites
• The Secret of Managing a Successful Web SiteGerry McGovern
  The Web is about self-service. To succeed in self-service, you need to really understand how your visitors think and behave, which requires getting to know their needs in a comprehensive ...
  Customer Experience, Customer Service, Website Design
• The Top 3 Priorities of the Talking HorseJared M. Spool
  Anytime somebody does something new with technology—something nobody else has ever done before—that technology goes through a “talking horse” stage. How can you tell whether your site (or part of ...
  Customer Behavior, Website Design, Websites
• How to Make Links Work for Your Web SiteGerry McGovern
  Quality links from external Web sites will help get more of the right people to your own site.
  Keywords, Website Design, Websites, Word-of-Mouth
• Does Your Brand Give Customers a 404?Stern Dixon
  Web sites aren’t the only place you’ll find a 404 error.
  Branding, Customer Experience, Customer Relationships, Website Design, Websites
• Without Conversion Rates, You Don’t Know if You’re Mickey Mouse or Mickey MantleSteve Jackson
  The conversion rate on a Web site is easy to measure. Unfortunately, businesses too busy concentrating on their bottom line most often overlook it.
  Customer Experience, Customer Service, E-Commerce, Landing Pages, Lead Generation, Online Marketing, Website Design, Websites
• Page Titles That Attract ReadersAmy Gahran
  If you publish content online and you want people to find your content easily, it’s important to understand what a page title is, how to specify it and what makes ...
  RSS, Search Engines, Website Design, Writing
• What Makes for a Great Web Site?Gerry McGovern
  What makes a great Web site is focus and clarity of purpose. Of course, that's easier said than done.
  Website Design, Websites, Writing
• When Being First May Not MatterWil Reynolds
  t might seem silly to think that being number one can actually be dangerous to the health of our businesses.
  Keywords, PPC Campaigns, Search Engine Marketing, Testing, Website Design
• Know Where Your Leads Come From? Think AgainMichael Ortner
  re you not able to identify where your leads are coming from? Can you not measure the value of your Web visitors?
  Lead Generation, Marketing Tips, Measurement, Search Engines, Web Analytics, Website Design, Websites
• Being Jakob NielsenJim Kukral
  Why wouldn’t the King of Usability want to tackle the greatest challenge of them all: Designing a beautiful AND usable Web site?
  Creativity, Hiring Outside Resources, Website Design
• Google Optimization: E-Commerce @ $0 Cost (Part 1)Brian Klais
  The Google search engine has emerged from the Internet Petri dish to dominate the search engine market space. Here's how to take advantage of the opportunity.
  E-Commerce, Google, Keywords, Search Engines, SEO, Website Design
• The Intranet Gets Serious: If You Can’t Measure It, You Can’t Manage It (Part 4)Gerry McGovern
  Ask yourself this question: If your intranet were shut down tomorrow, would your organization become less productive, or would it become more productive?
  Measurement, Web Content, Website Design
• Error Messages: More Important to Your Web Site Than You ThinkGrace Stoeckle
  Why is the average user’s performance on the Web still riddled with frustration and, well, unresolved and repeated errors?
  Customer Experience, Testing, Website Design, Writing
• How We Confuse the Heck Out of Our CustomersSean D'Souza
  ne simple factor -- one little tweak -- will incite your customers to buy. Instead of confusing them, you'll be inspiring them.
  Copywriting, Customer Experience, Web Copy, Website Design, Websites
• Will California’s Spam Law Kill Your Email Marketing?Brian Klais
  hile California's new spam law is aimed at spammers, its wake is rippling toward every legitimate email marketer.
  CAN-SPAM, Email Deliverability, Email Lists, Email Marketing, Permission Email Marketing, Website Design
• Fresh Eye for the Marketing GuyGary Goldhammer, Linda Zimmer
  ime to face facts: our marketing strategies are stale and our customers are exhausted and (worse) bored. We need something in the mix that is enticing, a new approach without ...
  Collaboration, Customer-Centric, Marketing Tips, Web Copy, Website Design
• Do You Shoehorn Your Search Terms?Scott Buresh
  Sure, the “shoehorn” approach be less costly and usually involves fewer alterations to an existing site than a comprehensive SEO strategy. But it has a primary drawback.
  Keywords, SEO, Web Copy, Website Design, Websites
• Why Most Law Firm Web Sites Don’t Work (and How to Improve Them)Lomit Patel
  “You never get a second chance to make a first impression.” This maxim is true for many things in life, none more so than a Web site.
  Marketing Tips, Services Marketing, Thought Leadership, Website Design, Websites
• Let the Computer DecideJim Sterne
  im advocates the “Try It, Measure It, Tweak It” method of Web site design. The idea is simple and can have a profound impact on the success of your site.
  Keywords, Landing Pages, PPC Campaigns, Search Engine Marketing, Search Engines, Testing, Website Design