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• Multichannel Marketing in E-Commerce: Critical TodayRoman Viliavin
  No longer is SEO the main tactic for e-commerce marketing. Online merchants now have numerous ways for connecting with and selling to customers. The future of e-commerce is multichannel marketing.
  Advertising, B2C, E-Commerce, Email, Email Marketing, Facebook, Instagram, Integrated Marketing, Marketing Strategy, Pinterest, Retail Marketing, Search Engine Marketing, SEO, Social Media, Twitter, Web Analytics, Websites, YouTube
• The Top Six Languages for BusinessOfer Shoshan
  Do you have an e-commerce site but you're not sure which languages to feature on it? Check out the following top six languages most likely to generate business.
  Content, Customer Engagement, Websites, Writing
• Is Your Website Dead or Just Sleeping? A Vital Six-Point Checklist for Your SiteMatt Gagnon
  You've asked for a yearend report on your website, and you don't like what you see. Turn things around by giving your creative and digital teams productive goals. Here are ...
  Blogging, Content, Digital Marketing, Web Content, Web Copy, Website Design, Websites
• The Top Five Threats to Online BrandingAlex Gutman
  With the availability of more than 1,400 generic top-level domain names, myriad companies are registering new sites. That also increases the amount of threats brands will face. Here's a look ...
  Brand Management, Digital Marketing, Management, Websites
• If A/B Testing Can Help Win Elections, What Can It Do for Your Business?Dan Siroker
  The director of analytics on the 2008 Obama campaign offers actionable insights to help retailers optimize their sales by running website experiments that help them deliver a better experience to ...
  B2C, Customer Acquisition, Customer Insight, E-Commerce, Landing Pages, Metrics, Online Marketing, Retail Marketing, Sales, Web Analytics, Website Design, Websites
• Localize Marketing Campaigns to Get ROI on Global EventsLiz Elting
  Marketing during global-scale sporting events, when target markets encompass a wide spectrum of cultures and languages, marketers need to make sure their campaigns take into account the nuances created by ...
  International Marketing, Local Marketing, Marketing Strategy, Tradeshows/Events, Web Content, Web Copy, Websites
• Why You Need a CRO Culture in Your Business... and How to Build ItSean Ellis
  Conversion rate optimization is having a moment in the sun because it uses a resource you already have—website traffic—to drive additional growth at little additional cost.
  Data, Lead Generation, Measurement, Metrics, Sales, Web Analytics, Websites
• What the New Top-Level Domains Mean for MarketersRoland LaPlante
  More than 1,000 new top-level domains are now joining heritage domains, such a .com, .info, and .org. Find out what this change means to marketers and how people find and ...
  Digital Marketing, Technology, Websites
• Five SEO Tips for Global MarketersRachel Chilson
  If you want to boost your website traffic overseas, you need a localized strategy for each market. Here are five SEO tips to keep in mind during that localization process.
  Content, Customer Communications, Customer Insight, International Marketing, Market Research, SEO, Web Content, Websites, Writing
• Mobile Sites of Most Top Web-Only Retailers Are Slow to LoadAyaz Nanji
  The most popular Web-only retailer sites take an average of 2.99 seconds to load on mobile devices, two seconds longer than Google's recommended load time, according to a recent report ...
  Mobile Marketing, Research Summaries, Retail Marketing, Website Design, Websites
• Seven Dead Ends on Your Website--and How to Fix Them TodayAndy Crestodina
  Is your site sending traffic down one-way or dead-end streets? Are there places where your user flow completely stops? Sadly, most websites are filled with dead ends—and huge missed opportunities...
  Landing Pages, Lead Generation, Links, Web Content, Website Design, Websites
• Growth-Hack Your Business With $0Chris Kilbourn
  Budgets are marketing's biggest myth. If you're running your marketing programs right, your budget shouldn't even matter. It should be uncapped. Get started immediately with the following four critical tips.
  Customer Acquisition, Customer Insight, Customer Relationships, Digital Marketing, Lead Generation, Lead Nurturing, Marketing Strategy, Websites
• Does Your Company Need Audio Branding?Colleen Fahey
  You've decided on your company's writing style and visual branding. But what about audio branding? Here are some questions to ask yourself about audio branding and whether your company needs ...
  Advertising, Brand Awareness, Brand Management, Brand Positioning, Branding, Content, Customer Engagement, Customer Experience, Digital Marketing, Marketing Tips, Sales and Advertising, Websites
• What B2B Buyers Want From Vendor WebsitesAyaz Nanji
  Easily accessible contact information is the most import thing on a B2B vendor website, according to a recent report from Dianna Huff and KoMarketing Associates.
  B2B Marketing, Research Summaries, Sales, Sales and Advertising, Survey Data, Web Content, Websites
• International Marketing: Three Steps to Muy BuenoIsadora Badi
  Expanding into new markets abroad is never as easy as "translation." Instead, the key is "localization"—adapting a product or service and your marketing to conform to the language, culture, and ...
  Brand Management, Content, Customer Behavior, Hispanic Marketing, International Marketing, Local Marketing, Management, Market Research, Web Content, Websites
• Why Native Engagement Is a More Effective Approach to Native AdvertisingJohn Federman
  Concerned about turning consumers off with native advertising? Then consider native engagement, which provides an active experience rather than a passive reading of sponsored content.
  Advertising, Content, Customer Engagement, Customer Relationships, Customer Satisfaction, Digital Marketing, High-Tech Marketing, Sales and Advertising, Websites
• Five SEO Steps to Take Before Redesigning Your SiteAleh Barysevich
  Many companies attempt website redesigns to boost their search engine optimization. In reality, though, redesigns can have a negative impact on prior SEO achievements. Luckily, you can take steps to ...
  Google Analytics, Landing Pages, Links, Search Engine Marketing, SEO, Web Analytics, Website Design, Websites
• New Internet Domain Extensions: Don't Get Blinded by the Sunrise or Run Over by the LandrushKathy Nielsen
  The oldest, most basic form of online navigation (think .com, .org, .net, etc.) is getting overhauled. New generic top-level domains—.app, .sports, .club, .healthcare, and many more—have already begun to launch.
  Brand Management, Branding, Naming, Websites
• The Biggest Missed Opportunities in Site Search [Infographic]Verónica Jarski
  Are you using site search for your marketing programs? Here's a look at why six out of 10 retailers do not use site search and some reasons why they should.
  Digital Marketing, E-Commerce, Mobile Marketing, Retail Marketing, Search Engine Marketing, SEO, Websites
• What Info Do Consumers Value Most on Local Business Websites?Ayaz Nanji
  Consumers most value the "four Ps"—product, price, place, and phone number—on local business websites, according to a recent report from BrightLocal.
  Digital Marketing, Interactive Marketing, Local Marketing, Research Summaries, Survey Data, Website Design, Websites