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• Your Launch Strategy and Beyond—at CyberspeedBarbara Bix, Olga Taylor
  When used systematically, market research is an ongoing two-way communication between your business and its target audience. Treated as such, market research becomes a constant source of information about opportunities ...
  Advertising, Case Studies, Customer Engagement, Lead Generation, Market Research, Marketing Strategy, Websites
• Top 50 Web Properties in May 2010
  Among the Top 50 online properties, Google Sites ranked No. 1 in May with 179 million unique visitors, followed by Yahoo Sites with 167 million and Microsoft Sites with 160 ...
  Customer Behavior, Google, Research Summaries, Websites
• LinkedIn Delivers B2B Traffic, Wikipedia More Leads
  Among social media channels, LinkedIn accounts for the greatest number of referred visitors to B2B websites, but Wikipedia is more effective at delivering relevant and serious leads, according to a ...
  B2B Marketing, Lead Nurturing, LinkedIn, Research Summaries, Social Media, Websites
• Five Things to Think About Before You Launch Your Next WebsiteJonathan Kranz
  Most companies do a fairly good job keeping pace with technologies. But the harder, yet more rewarding, work involves keeping up with how people use the Internet to learn, communicate, ...
  Marketing Tips, Web Content, Website Design, Websites
• Consumers: CPG Sites for Info, Offers; Facebook for Connecting
  Consumers are more likely to visit a CPG website—rather than social networks—for brand information and promotional offers, but they prefer Facebook for connecting with other customers and sharing opinions about ...
  Branding, Customer Behavior, Promotions, Research Summaries, Social Networking, Websites
• Traffic to Newspaper Sites Reaches All-Time High
  Newspaper websites in the top 25 markets continued to grow at rapid rate, reaching 83.7 million unique visitors in April 2010, up 10.1% from a month earlier, and up 15.0% ...
  Customer Behavior, Research Summaries, Websites
• Top-Gaining Site Categories in April Led by Home, Fashion
  Traffic to home and fashion community websites grew in April as the spring season prompted consumers to seek advice on home improvement and fashion trends, while photo sharing sites registered ...
  Customer Behavior, Research Summaries, Websites
• Un-Advertising: The Power of Testimonial Video in the Post-Advertising EraTed Page
  Mad Men-style advertising, based on interrupting entertainment or news, is still with us—but most marketers recognize that it's unsteady on its feet. The reality is that people are tired of ...
  Advertising, Marketing Smarter, Referrals, Testimonials, Twitter, Videos, Websites
• Woman-Owned Businesses Put Customers First, Systems Last
  Most women-owned small businesses say customer service is a top strategic priority—but don't have a formal, companywide customer-service strategy—and many do not take advantage of important marketing channels, such as ...
  Customer Service, Recession, Research Summaries, Small Business, Social Media, Websites
• The Promises and Pitfalls of Translating Marketing ContentSwamy Viswanathan
  When you're marketing to global audiences, your messages must be accurate, concise, and targeted to establish consumer trust and brand loyalty. Satisfied customers often result in repeat purchases and increased ...
  Brand Loyalty, Customer Relationships, International Marketing, Keywords, Marketing Tips, ROI, Targeting, User-Generated Content, Websites
• Websites Fail to Protect Consumers From Fraud
  Most consumer-facing websites (92%) in the US fail to fully protect their visitors from online fraud, even as growing numbers of businesses continue to deploy online safety measures, according to ...
  Research Summaries, Segmented Research Data, Websites
• Social Shopping: Group Buying Sites Surge
  A recent flurry of investor activity in group buying websites has helped to spur growth in the nascent category: Visits to social commerce and group buying sites for the week ...
  Experian Hitwise Data, Research Summaries, Websites
• Top-Gaining Site Categories in March Led by Auto
  Automaker discounts and incentives prompted millions of consumers to visit auto manufacturer sites in March 2010, while political news and information sites recorded sizeable gains in traffic as Americans tuned ...
  Customer Behavior, Pricing, Research Summaries, Websites
• Put Your Brand to Work: Build an Architecture for EngagementBrandon Walsh
  You've done your homework and designed a strategic brand program. You've found insight through research, learned what makes your constituents tick, established a strong brand foundation, developed a framework for ...
  Brand Awareness, Branding, Customer Engagement, Social Media, Targeting, Websites
• Beat 'em to the Finish Line!
  In a recent post at Search Engine People, Stephanie Woods reports there's been chatter lately about Google's making page-load speed an important part of its algorithm. That should come as no ...
  Search Engine Marketing, Website Design, Websites
• Web-Metrics Express: What You Need to Know to Avoid MistakesPete Gaioni
  Approaching your website's analytics as a three-step process will allow you to not only understand the tools available and what they have to offer but also create a gauge by ...
  Collaboration, Marketing Tips, Measurement, Web Analytics, Websites
• Put Your Website in the Lead
  "Your website can be your most powerful marketing tool, delivering a steady stream of new business leads and filling your sales pipeline," writes Bob DeStefano in a Pro article at ...
  Lead Generation, Web Copy, Websites
• Use That CMS for Better CRM
  "Ultra-Web-savvy marketers are doing great experiments with social-networking platforms, community forums, and the like," says AJ Harring in a recent article at MarketingProfs. But there's one hitch: Few of their ...
  CRM, Customer Behavior, Customer Engagement, Websites
• Get a Speaking Gig: How Event Producers Decide Who Gets OnstageHelena Bouchez
  Getting speaking gigs can be a mysterious and frustrating process, particularly if you don't have much experience. You know the drill: Send pithy email offering yourself up (or copiously fill ...
  Google, Marketing Tips, Public Speaking, Tradeshows/Events, Websites
• Video Microsites—The Brand-Story Campaign SolutionJerry Bader
  Everyone has a website stuffed with content ranging from the important to the useless. But marketing initiatives aimed at a highly targeted audience require their own space and identity if ...
  Marketing Smarter, Taglines, Videos, Websites