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• Three Ways to Personalize Your Email Marketing: Remember Who You're Talking toKaren Talavera
  Sometimes we get so caught up in the procedural logistics of email marketing that we forget we're communicating with real people. We think in terms of lists, databases, target audiences, ...
  Creativity, Direct Marketing, Email Marketing, Personalization, Testimonials, Writing
• Marketing Addictionary: 'TechNO'
  TechNO: (idiom) Using technology as a lame excuse for not going out, or not accepting a social proposal or date.
  Copywriting, Social Media, Twitter, Writing
• Pimp My Mag
  When we discuss content designed to help your customers, we usually focus on whitepapers and social-media channels like blogs. A custom magazine is another way to connect in a meaningful ...
  Customer Engagement, Small Business, Writing
• The Seven-Second Rule
  When subscribers open email messages, you have about seven seconds to answer their most important question: "What's in it for me?" According to Steve Adams, the best way to prove ...
  Email Marketing, Personalization, Targeting, Writing
• Email Marketing Success Is All About the Value of ContentSteve Adams
  A great-looking email template is important for establishing credibility and brand recognition with readers; but, as the old saying goes, never judge a book by its cover. The same mentality should ...
  Creativity, Email Marketing, Marketing Smarter, Thought Leadership, Writing
• Why Didn't I Think of That?
  Whether creating content for email campaigns or newsletters, you might experience writer's block. Hey, it happens to the best of us. Sometimes, you just run out of ideas. But consider this: ...
  Collaboration, Creativity, Email Marketing, Writing
• The Second Life of Marketing Copy
  Getting your Web site's marketing copy just right takes time, effort and money. "But before you amortize your investment," says Rick Sloboda of Webcopyplus, "consider how those carefully crafted words ...
  Press Releases, Small Business, Web Copy, Writing
• Marketing Addictionary: 'Mobsmacked'
  Mobsmacked: (adjective) That stunned feeling you get when your marketing efforts worked TOO well, and you can't keep up with customer demand.
  Creativity, Customer Acquisition, Customer Experience, Customer Relationships, Customer Satisfaction, Customer Service, Humor, Twitter, Writing
• Spring Is Here: Time to Unclutter Your Email MarketingKaren Talavera
  Here are five essential areas of any email marketing program that are worth poking around in. Turn over some rocks, and don't hesitate to dump anything you discover underneath that ...
  Email Lists, Email Marketing, Permission Email Marketing, Testing, Writing
• It's Not All About Business, OK?
  A lot of CEOs seem to shy away from blogging. And a lot of PR teams keep asking, "Why?" Actually, it's understandable: the head honcho must always represent the entire ...
  B2B Marketing, Corporate Blogging, Creativity, Writing
• Marketing Addictionary: 'Social Notworking'
  Social Notworking: (noun) The pursuits of those who spend their workday on Twitter.
  Copywriting, Creativity, Social Media, Social Networking, Twitter, Writing
• The Times They Are A-Changin'
  With 2009 well underway, your goals and strategies probably look a lot different than they did just last year. Something that made sense for 2008 might seem antique or laughable ...
  Customer Engagement, Print Collateral, Small Business, Writing
• Beware the Spaminator
  The best email offer in the world won't accomplish much if it never reaches your intended recipient. Beware:  there are strong forces at work these days trying their best to block your ...
  Customer Engagement, Email Deliverability, Email Marketing, Writing
• Email Optimization: How Simple Changes Increase Open Rates, Clickthrough, Response, and Average Order SizeDebra Ellis
  Email marketing is likely your most effective tool for improving customer relationships, building brand awareness, and generating sales. It is also the most abused one. Practitioners of knee-jerk planning rely on ...
  Brand Awareness, Customer Relationships, Email Marketing, Measurement, Personalization, Testing, Writing
• Case Study: How a Little Sweet Talkin' on a Company Blog Led to Increased Search Engine Rankings, SalesKimberly Smith
  Fairytale Brownies cooked up a win-win strategy to satisfy both its bottom line and its costumers' preferences. It created magic with a brownie blog optimized for search and attuned to ...
• Hey, Remember Me? Hey!
  Imagine that a typically obnoxious B2B-marketing email has come to life—and he wants to talk to you even though you can't remember where you met or why he has your ...
  B2B Marketing, Email Marketing, Marketing Inspiration, Personalization, Writing
• They Gotta Believe
  When writing copy for email messages, landing pages and a host of product descriptions, marketers need to be more than clear and concise; they must also persuade readers to click through and ...
  Customer Engagement, Email Marketing, Landing Pages, Writing
• Hit Me Baby One More Time
  While most of the email you send contains stand-alone content, it's worth considering an ongoing campaign that engages your customers with multiple messages. "A series of emails is a great ...
  Brand Awareness, Customer Engagement, Email Campaigns, Email Marketing, Writing
• Five Reasons to Change Your Registration Page (and Boost Conversions)Amy Gesenhues
  Want to improve your online conversion rates? Reconsider your registration page. Whether your conversion process includes registering for a demo, signing up for an e-newsletter, or making a purchase, there ...
  Customer Experience, Lead Generation, Website Design, Writing
• No! No! I Didn't Mean That!
  There’s almost nothing worse than sending out an email offer, only to realize a foolish typo or error evaded your eagle eye. It happens to the best of us. And ...
  Email Marketing, Marketing Smarter, Marketing Tips, Writing