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• Five Questions to Ask Before You Hit SendDoug Stern
  Some businesses opting for digital instead of print do it because they've gone green. Others want to harness the internet's speed, reach, and other capabilities. The rest like the convenience ...
  Customer Behavior, Customer Engagement, Customer Relationships, Email Marketing, Marketing Tips, Writing
• Glad You Could Join Us!
  Smith-Harmon just released its Retail Welcome Email Benchmark Study, which examines best practices at 112 of the Internet's largest retailers. And in a recent post at the Email Karma blog, ...
  E-Commerce, Email Deliverability, Email Marketing, Writing
• Why Can't We Still Be Friends?
  In a recent post at her Flooring the Consumer blog, C.B. Whittemore discusses the frustrations of transferring newsletter subscriptions from one email address to another. "It's really easy to unsubscribe," ...
  Customer Experience, Email Marketing, Newsletters, Writing
• Y U Trippin'?
  There's no question that the advent of online communication has lowered our expectations for proper grammar and spelling—in the casual environments of instant messages, email and blogs, we forgive the ...
  Customer Service, Email Marketing, SEO, SMS, Twitter, Writing
• Tell Me More, Tell Me More
  Under normal circumstances, Dylan Boyd believes email copy should be clear and concise. He explains his straightforward rationale in a post at the Email Wars blog: "[I]f I get 500-700 ...
  Customer Relationships, Email Marketing, Writing
• Have Your Cake and Eat It, Too
  Marketers may think they have to sacrifice site usability to maximize their rankings with the search engines. But the truth is, the most efficient strategy is finding a balance between ...
  Links, Search Engine Marketing, SEO, Website Design, Websites, Writing
• Don't Look Phishy
  You know you're on the up-and-up, and that your email messages contain legitimate offers for actual products or services. Unfortunately, though, you're often sharing inbox space with fraudulent messages that ...
  Email Campaigns, Email Marketing, Writing
• Enough Is More Than Enough
  You've just read the first draft of a press release and you can already see where you want to make a few edits. The lede needs more punch. Your audience ...
  Press Releases, Small Business, Writing
• Some Extremely Bad Words
  In a post at Entrepreneur.com, Susan Gunelius identifies ten words marketers should avoid in the coming year. "I think her list will surprise you," says Drew McLellan at his Marketing ...
  Ad Copy, Copywriting, Small Business, Writing
• This Press Release Is Off the Record
  Most of us would agree that the entire point of a press release is getting media outlets to report on its contents. The more coverage, the better. So imagine David ...
  Copywriting, Marketing Inspiration, Press Releases, Writing
• Take a Page from Redbook
  In a guest post at the HubSpot blog, Paul Gillin argues that women's interest magazines like Redbook face the same basic challenge as your online properties: grabbing a distracted person's ...
  Copywriting, Customer Engagement, Small Business, Writing
• The Big Bad Blog Clock
  You've been considering starting a B2B blog. But you're afraid that once you start it up, you won't be able to maintain it. How much do you really have to ...
  B2B Marketing, Blogging, Social Media, Writing
• Three Key Tips to Minimize Email-List ChurnLoren McDonald
  It's a fact of list life: You're always going to lose a chunk of your email list to bounces, unsubscribes, and spam complaints. In the past, you might have just ...
  Email Lists, Email Marketing, Marketing Tips, Writing
• Good Copy, Bad Copy
  We never tire of good writing advice, and Anna Goldsmith of The Hired Pens recommends an interesting editing process that begins with taking a break. "We all know that when ...
  Copywriting, Small Business, Writing
• Peeling Back the Top Few Layers
  In a recent article at MarketingProfs, Mike Volpe of HubSpot likens search engine optimization to a gigantic onion. There's no end to the number of layers you can peel back ...
  Corporate Blogging, Links, Search Engine Marketing, SEO, Social Media, Writing
• Lincoln, Mark Twain & Lightning: Choice Words on Word ChoiceErnest Nicastro
  Clearly, Abraham Lincoln knew the difference between the almost-right word—and, the right word. A distinction famously defined by Mark Twain some 25 years later as "the difference between the lightning ...
  Print Collateral, Writing
• Through with Buzz(words)
  In a post at her blog, Christina Kerley—known informally as CK—recounts a question she received during a conference Q&A session: "Can you tell me the buzzwords that marketers should avoid ...
  Copywriting, Small Business, Social Media, Writing
• Ditch the Spam, Pitch the Content
  If you've ever been on the receiving end of bad pitches, you know the feeling of sheer exasperation when yet another example of terrible PR arrives in your inbox. In ...
  Email Campaigns, Small Business, Spam, Writing
• Simplicity Is the Nature of Great EmailsGary Levitt, Rob Lubow
  The modern email inbox is a perpetual promotion machine of colors, styles, and sales pitches all fighting to be seen. In an attempt to break from the herd, many email marketers ...
  Email Marketing, Lead Quality, Marketing Tips, Writing
• Man Bites Giraffe: Some Awesome (and Awful) Email Subject LinesJosh Nason
  If you've heard it once, you've heard it a thousand times: subject lines matter when it comes to email marketing. Think of subject lines like the headline of a newspaper ...
  Email Marketing, Email Subject Lines, Writing