Hey, marketers! Ever wondered how to build trust in an increasingly skeptical digital world? Well, you're in luck! The Marketing Smarts Live Show, hosted by George B. Thomas, recently featured Marcus Sheridan, a marketing maven who's not afraid to speak his mind.

In this episode, Marcus shares his unfiltered opinions and insights on building trust online, especially in B2B marketing. So grab a cup of coffee and let's dive into the key takeaways!

The Episode: A Brief Overview

In this episode, Marcus Sheridan and George B. Thomas discuss the importance of trust in the digital landscape. Marcus is known for his bold opinions, such as referring to "Call us for a quote" as the "middle finger of the internet." He says B2B marketing can be just as engaging as any consumer marketing, and he's here to tell us how.

The Importance of 'Disarmament' in Building Trust

Marcus emphasizes the need for "disarmament" in conversations, especially when you're selling and communicating simultaneously.

"You have to say something early on in the conversation that throws them off, almost makes them flinch and say, 'What? I can't believe you said that,'" Marcus explains.

That approach helps to build trust by showing that you're not just another marketer trying to make a sale; you're a real person willing to engage in an authentic conversation.

The Year of Video: A Decade-Long Prediction

Both Marcus and George agree that video has been the "next big thing" in marketing for almost a decade. However, Marcus says, vertical format short video is the way to go to get noticed nowadays.

"We're on a 10-year run that this is the year of video," Marcus jokes, but he insists that this year, it's really going to stick.

Next Steps: Your Action Items

  1. Be authentic: Start conversations that disarm your audience and build trust.
  2. Embrace video: Consider using vertical format short videos in your marketing strategy.

Conclusion: The Final Word

Trust is the cornerstone of any successful Marketing strategy, and Marcus Sheridan provides a fresh perspective on how to build it in the digital age. So, are you ready to disarm your audience and build genuine relationships? Your next big marketing win could be just a conversation away!

* * *

Watch the video for more valuable insights and action items:

Make sure you don't miss any future episodes: Subscribe to the Marketing Smarts Live Show on YouTube. And to catch up on all previous episodes, check out the full playlist on YouTube.

Episode Details, Guest Information, and Referenced Links

Episode No. 49

Guest's social media profiles:

MarketingProfs resources referenced in the show:

  • "In B2B News" article referenced in the show:

How to Transform B2B Engagement With Video Marketing

"From the #mpb2b Community" links referenced in the show:

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World-Class Case Studies; Building Trust on the Internet | Marketing Smarts Live Show

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image of George B. Thomas

George B. Thomas is a marketer, video Jedi, and HubSpot certified trainer with 25+ years of sales and marketing experience. George is owner and HubSpot Helper at georgebthomas.com. He has a record-breaking 38 HubSpot sales, marketing, service, CRM, and CMS certifications. George harnesses his expertise in graphic design, Web development, video editing, social media marketing, and inbound marketing to partner with, teach, and develop solutions for companies looking to develop their businesses and increase their revenue.

LinkedIn: George B. Thomas

Twitter: @GeorgeBThomas