Consumers say the biggest mistake a small business can make with its website is to include outdated contact information, according to recent research from Vistaprint Digital.

The report was based on data from a March 2017 survey of 1,818 consumers in the United States age 18 and older.

Some 49.7% of respondents say outdated contact information on a small business website leaves a bad impression.

Other major mistakes include failing to post an address and hours (41.5% say this leaves a bad impression), not including product information (34.3%), and having an unprofessional design (26.2%).

Some 28.9% of consumers surveyed consider a small business website outdated if it has not been updated in more than six months; 24.8% say a website is outdated if it has not been updated in more than one month.

Some 59.8% of consumers surveyed say a bad website experience makes them less likely to purchase from a small business.

Consumers say they primarily turn to small business websites for product information (44.9% cite it as their top reason), hours (21%), contact information (18.7%), and directions (5.5%).

About the research: The report was based on data from a March 2017 survey of 1,818 consumers in the United States age 18 and older.


Enter your email address to continue reading

The Biggest Mistakes Small Businesses Make With Their Websites

Don't worry...it's free!

Already a member? Sign in now.

Sign in with your preferred account, below.

Did you like this article?
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
  • Copy Link

  • Email

  • Twitter

  • Facebook

  • Pinterest

  • Linkedin


ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji