Which brand logos do graphic designers think are the most iconic of all time? What are the most iconic logos by industry? What are the key logo trends of 2024?

To find out, Adobe Express surveyed 285 professional graphic designers—their average age 32 (11% Gen X, 53% millennials, 36% Gen Z).

Respondents say the most iconic logos of all time are Coca-Cola, Apple, McDonald's, Google, and Disney.

Graphic designers say Apple has the most iconic logo among tech companies, Mercedes-Benz among auto companies, Coca-Cola among food and beverage companies, Disney among entertainment companies, and Nintendo among gaming companies.

Graphic designers say the top logo trend of 2024 is simplified geometric/basic shape, and the most popular logo font this year is Helvetica.

About the research: The report was based on data from a survey of 285 professional graphic designers, who had an average age of 32  (11% Gen X, 53% millennials, 36% Gen Z).

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The Most Iconic Logos of All Time, According to Graphic Designers

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image of Ayaz Nanji

Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji