Measurement is fundamental to understanding and improving your social media marketing.

So, which metrics should be you paying attention to?

An infographic (below) from Semrush covers the key performance indicators (KPIs) to track.

It looks at the essential KPIs for seven major platforms: Facebook, YouTube, Instagram, LinkedIn, Pinterest, TikTok, and Twitter.

Check out the infographic:


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The Essential Social Media KPIs: What to Track on 7 Platforms [Infographic]

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image of Ayaz Nanji

Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji