Which professional sports teams globally are the most successful on social media platforms?

To find out, The Grueling Truth looked at the follower counts and engagement rates (ERs) for major sports organizations on Instagram, Facebook, and TikTok.

An infographic (below) summarizes the research findings for the following sports: football (soccer), American football, basketball, baseball, rugby, and ice hockey.

Spanish football club Real Madrid has the largest follower count among sports teams on Instagram and Facebook. French club PSG has the largest follower count on TikTok.

When it comes to American football, the New England Patriots have the most followers on Instagram, the Dallas Cowboys have the most on Facebook, and the two teams facing off in this year's Big Game—the Kansas City Chiefs and San Francisco 49ers—are tied for the most on TikTok.

Check out the infographic:


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Which Sports Teams Are Winning on Social Media? [Infographic]

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image of Ayaz Nanji

Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji