Marketers often rely on approaches such as hype and time-sensitive offers to capture attention and drive action. Those approaches can work well for some audiences, but for one key group—introverts—they can be off-putting.

So, what should businesses do instead?

An infographic (below) from Media Update looks at how to successfully market to introverts.

It explores the tones, content formats, and event types that tend to be most appealing to introverts, and looks at which tactics to avoid.

Check out the infographic:


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How to Market to Introverts [Infographic]

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image of Ayaz Nanji

Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji