Why do so many brands post content on social media that taps into nostalgia?

An infographic (below) from Media Update explores this trend.

The infographic looks at why throwback content is so popular on Social media.

It also looks at how you can go old school with the pieces you post—and the line you should avoid crossing if you do decide to dive into the nostalgia trend.

Check out the infographic:


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The Power of Nostalgia on Social Media [Infographic]

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image of Ayaz Nanji

Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji