Which feelings and emotions do different colors in logos elicit?

To find out, researchers at Adobe Express surveyed 285 professional graphic designers.

An infographic (below) explores key findings from the research.

It looks at the concepts graphic designers associate with 10 commonly used colors in logos.

Check out the infographic:


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Color Psychology and Symbolism in Logo Design [Infographic]

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image of Ayaz Nanji

Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji