French financial services firm Société Générale is the brand name people around the world have the hardest time pronouncing, according to a recent report.

To determine the volume of mispronunciations, researchers from BusinessFinancing.co.uk ran 16,875 brand names through Forvo.com (a popular online pronunciation dictionary) to see which had the highest number of listens.

An infographic (below) covers key findings from the research.

Specifically, it looks at the 20 most mispronounced brand names globally.