French financial services firm Société Générale is the brand name people around the world have the hardest time pronouncing, according to a recent report.

To determine the volume of mispronunciations, researchers from ran 16,875 brand names through (a popular online pronunciation dictionary) to see which had the highest number of listens.

An infographic (below) covers key findings from the research.

Specifically, it looks at the 20 most mispronounced brand names globally.

Check out the infographic:


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The 20 Most Mispronounced Brands Around the World [Infographic]

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image of Ayaz Nanji

Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji