Demand Generation often involves massive amounts of activity, content, and measurement without accounting for how our buyers make purchase decisions. This leads to a very busy marketing team that is unsure which activities and content will have the most impact at each stage of the pipeline.
What if you could create an digital customer journey that:
With MarketingProfs DNA (Defensible Net Advantage) Demand, you can.
MarketingProfs DNA | Demand connects data, behavioral marketing, and your goals to create content and automation for the perfect marketing and sales pipeline. We help B2B marketers unravel complexity in order to streamline your demand generation efforts. In other words, we help you do more with less.
Hack your buyers brain through data-driven insight into their problems. Blend in your goals and objectives for a unique buyer experience.
Design your demand generation strategy within a world-class framework. We identify how you'll enhance your Attract, Engage, Sell, and Wow strategies for simple, yet effective lead generation.
Know what content will drive conversions and conversations at each stage of the pipeline. We can create it for you or help you create it yourself.
Improve your pipeline from top of the funnel to close.
Kenda Macdonald majored in forensic psychology and worked in marketing automation. She noticed that marketers weren't designing customer journeys based on consumer behavior. Kenda knows there is a treasure trove of information out there, waiting to be useful to businesses that are striving for the best for their customers. Kenda is an international public speaker, a multi-award-winning businesswoman, the author of the best-selling book Hack the Buyer Brain and the founder of the world's only behavioral marketing automation agency. Kenda has combined her psychology and marketing proficiency into a framework for demand generation that gets better results.
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