B2B Marketing Consulting Services
One Go-To-Market Partner for Powerful Results

Consulting Services from the Leading Voices in B2B Marketing

Businesses are at a crossroads.

  • Solutions are not standing out from the crowd
  • Brands are struggling to stay relevant, as technology evolves at a rapid pace
  • Buyers are overwhelmed by choices and conflicting, high-quality information, leading to long sales cycles, discounted pricing and a rise in 'no decision'

Because of this, Marketing is under more pressure than ever before. Budgets and team sizes are shrinking while responsibilities are expanding. It's difficult to see a way out of these diminishing returns.

One Go-to-Market Partner

MarketingProfs DNA consulting services provide proven, world-class frameworks that help you define your overall marketing, positioning, messaging, branding, customer experience, demand generation, and analytics strategies in a way that delivers a powerful and consistent story across the customer journey. We help you stand out from the crowd, convince your prospects to say "Yes", and improve customer loyalty.

Create a Competition-proof Story that Resonates

We help you understand your market well enough to know what your unique, defensible position is, how it relates to your competition and what they might do in the future to combat your story. Then, we turn that rock solid foundation into extraordinary messages and branding that help you stand out in our crowded and distracted world.

Deliver on Your Brand Promise

Customer expectations are changing—constantly. Increase retention and brand loyalty by going beyond NPS scores. Turn your brand promise into a customer experience that's aligned to your people and your business goals. We teach you how to mobilize experience. Move beyond data and understand what actions to take and how to measure them.

Get Smart About Your Activation

The biggest competition out there today is no decision to change. We help you untangle how to deliver your stories to your market. Using our unique behavioral marketing automation framework, we show you how to motivate your prospects and customers to purchase. And, once you've hit send, you can see what's most effective and even what the future holds.

MarketingProfs DNA Marketing Consulting Services

Marketing Research
MarketingProfs DNA | Insights helps you clarify your problems into researchable questions, talk to your customers and synthesize those insights with actionable recommendations. Go beyond your current understanding of customers and the market by blending world-class insights from industry research and customer voices to provide a new view on your burning questions.

Positioning and Messaging Consulting
MarketingProfs DNA | Positioning segments your market and creates your unique, defensible position. By starting with the needs of the market, in these workshops you'll discover who your audience is, what they care about, and what position makes you competitor-proof—both now and in the future. This engagement provides you with a better understanding of your market and a defensible positioning statement and a messaging document to use throughout your organization.

Brand Consulting
MarketingProfs DNA | Branding helps you create a strategic plan for your brand, an execution map and alignment between the strongest brand voices in your company—marketing and sales. Stand out. Work smarter. Align your marketing and sales teams.

Customer Experience Consulting
MarketingProfs DNA | Experience improves customer experience (CX) using world-class frameworks that increase retention and brand loyalty. We can either help you get started or ensure that your existing CX initiatives are being embraced throughout your organization. Go beyond NPS scores, and turn your CX goals into action.

Demand Generation and Marketing Automation Consulting
MarketingProfs DNA | Demand aligns marketing and sales with a scientific understanding of why buyers purchase, and what content should be delivered when, to create a better pipeline. This engagement develops or refines your automation journey, content plan, and content to lift your conversations and conversions. We can assist you, or we can implement strategy, content, and marketing automation for you.

Analytics and Measurement Consulting
MarketingProfs DNA | Analytics sets up your Google analytics foundation or answers your most complex questions around marketing effectiveness. We can even predict the future with AI. With a clear line of sight into what tactics are working, and therefore where you should spend your time, we help you get unstuck.

A Brand Built on Trust

A community of 650,000+ members
21+ years of educating marketers
6 books on marketing

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