Question
Topic: Advertising/PR
International Marketing Of Bulla Dairy Foods
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Bulla Dairy Foods is a famous dairy company that lasts for over 110 years. To make it more successful in the global market, this plan identifies China as a target market where will be holding a trade show of Bulla Dairy Foods.
In the trade show, promotional activities will be made to convey the brand message and to shorten the distance between brand and customers within helo effect. More importantly, it is believed that the promotional activity will help Bulla Dairy Foods to gain users' information through questionnaires, which can help the company to conduct a more reliable S. T. P strategy in the future.
Please let me know if there are more ideas about the trade show or the international strategy of Bulla Dairy Foods. Thank you very much.