As you have probably noticed, I am completely obsessed with YouTube....


Every day, creative uses have come up in my life, but it wasn't until last week when I realized the B2B potential.
Here are two examples, and I would love to hear from you on this matter.
1) Are you using YouTube to promote your products or services? This week I received an email from Andy Beal of Fortune Interactive who made the announcement that his firm's SEMLogic tool had some new upgrades. The email included a link to a video. Brilliant. If all B2B marketers could clearly explain their product in a short video, the world would be a better place.
2) The second was a frustrating call from a friend whose client had suddenly found that its brand was being slammed in YouTube. What to do? Create content like crazy and post it to YouTube? Engage in a tagging war? Start a lawsuit.
So tell me, how do you YouTube in your B2B life....


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ABOUT THE AUTHOR

www.saraholoubek.com
Sara Holoubek is a free agent consultant, advising growth firms and investors in the interactive technology and advertising sector. Ms. Holoubek is also the contributing editor of the DM News' SearchBuzz newsletter, and a regular author of the DM News Optimized column.

In 2008 Ms. Holoubek was elected to the Search Engine Marketing Professionals Organization (SEMPO) board of directors for a third term. During this time she also co-founded the SEMPO NY Working Group.

From 2003-2005, Ms. Holoubek served as iCrossing's Chief Strategy Officer, building the firm's New York office and repositioning the iCrossing brand as it raised an early VC round of $13 million. Prior to this experience, Ms. Holoubek held posts in client strategy with interactive agencies Organic and Blue Dingo. Her vertical expertise covers over 10 sectors and includes work with Levi Strauss & Co, Bloomingdales, LexisNexis, Texas Instruments, Colgate-Palmolive, Century 21 Real Estate, Martha Stewart Omnimedia, as well as firms within the WPP family and the Aegis Group family.

Ms. Holoubek has contributed to and/or been quoted in publications such as Adweek, DM News, Mediapost's Search Insider, WSJ.com, The Madison Avenue Journal, ClickZ and Internet Retailer. She also serves as a frequent guest lecturer at venues such as SMX, Search Engine Strategies, OMMA, the DMA, Harvard, NYU and Baruch College.

Ms. Holoubek also brings an international perspective to her work, having lived and worked in Latin America and Europe , and is fluent in Spanish and French and conversant in Portuguese. She holds a B.A. from the University of Iowa and an M.B.A. from HEC in France. She resides in New York City with her husband, baritone Claudio Mascarenhas.