Recently for Marketing Voices, a podcast I host for PodTech.net, I interviewed Kevin Anderson, the blogging editor for The Guardian, based in London, which is the largest daily newspaper on the web. This paper posted one of the first blogs in 2001, and to me it represents one of the most forward-thinking newspapers.


Now I come to find out that a recent survey of Nielsen/NetRatings reports that the online editions of The Guardian and the Times of London have more American readers than British readers. I think this is interesting news. People want views or opinions expressed in their newspaper --not just news.
The Guardian is providing that today. According to Nielsen/NetRatings, this is especially true for the younger Americans. I think it is interesting that no American newspaper has implemented the news and business strategy that The Guardian has pursued. Maybe the Wall Street Journal with its new owner will take this new path, and it would be wonderful if it did.
The fact that the "younger" generation is interested in reading newspapers by giving them "ViewNews" could be a boon to our education.


Enter your email address to continue reading

'ViewNews': How Newspapers Are Winning the Eyeballs of Young Americans

Don't worry...it's free!

Already a member? Sign in now.

Sign in with your preferred account, below.

Did you like this article?
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
  • Copy Link

  • Email

  • Twitter

  • Facebook

  • Pinterest

  • Linkedin


ABOUT THE AUTHOR

Jennifer Jones is the creator and host of https://www.marketingvoices.com/ Marketing Voices™ , a weekly video/audio podcast for PodTech.net providing fresh perspectives from marketing and technology leaders examining how social media is impacting the world of marketing.

Jennifer is a 25-year technology marketing veteran. Her career is broad and diverse: she was a marketing partner at Mayfield, a top-tier venture firm; a founder of her own successful marketing consulting firm working with venture capital firms, investment banks and attorneys including August Capital, Canaan Partners, Wilson Sonsini Goodrich & Rosati, and Goldman Sachs; an executive vice president and general manager of Regis McKenna Inc, a consulting firm where she led the marketing programs with Apple and Intel; the creator and host of the first television show in technology called High Tech Visions and a broadcast executive with CBS News affiliated stations.