I caught CNET's Rafe Needleman at the Podtech Bloghaus at the Consumer Electronics Show in Vegas a couple of weeks ago for the video podcast Marketing Voices. We got into a good discussion about his views on the "traditional media" versus new media.
Rafe was once at the magazine Red Herring and he has an interesting perspective on why audiences are responding to their own passion points and reading the blogs that matter to them rather than general interest newspapers.
We discussed the frustration I often see of my journalist friends who have academic training in journalism, but see bloggers not respecting journalism's ethics yet getting more traction with their blogs. There are really no answers just observations.
Needless to say, journalism schools around the country are developing their curriculums differently to deal with these social media influences.
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