I just returned from the Online Marketing Summit in San Diego where, among the many sessions, I found myself in a room of over 80 marketers who claimed to be A/B testers. I could believe it if it were a direct marketing conference, but an online marketing conference? Has the world of direct response finally made it's way online in a disciplined and systematic way?
We were all listening to a presentation by the senior director of marketing from TrustedID, Lomit Patel, reporting about his nearly 100% increase in the all important conversion funnel. Assisted by VP of client services from Interwoven, Andrew Eisner, we learned how a multi-variate approach to testing is the next frontier in e-commerce.
Apparently online marketing is growing up in sophistication -- not just in optimizing sites for search or bidding for ad spots on Google -- but in the elements most in the control of marketing, website graphics, copy and offer.
Please help me confirm this trend.
Did you like this article?
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
Content Articles
You may like these other MarketingProfs articles related to Content:
- Evergreen Content: What Marketers Need to Know [Infographic]
- Is AI More Creative Than Marketers?
- 100 Persona Characters Marketers Can Use to Define Brand Voice [Infographic]
- Four Tips to Help You Find Your Optimum Content-Marketing Mix
- Developing a Content and Social Strategy to Foster Thought Leadership | Marketing Smarts Live Show
- Seven Major Design Trends for 2024 [Infographic]