As a copywriter, I'm particularly interested in names. Some I love, such as "Amazon" or "Starbucks," for their evocative quality. Some I hate (imagine what you will here) and some leave me just plain puzzled. Why is it, for example, that hair salons are especially prone to bad puns such as "The Clip Joint," or "Hair and Now"? (I suspect that most of these could be more aptly named, "Hair Today, Gone Tomorrow.")
In my own neck of the woods, the Metro Boston area, there are plenty of head-scratching monikers to go around. Why is it, for instance, that so many roast beef sandwich shops are "famous" -- or at least they say so? I hired a PI to look into the situation. You can see the results below:
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