Since the pandemic began, survival has, on some days, been enough to merit a hearty pat on the back. But when we set the bar too low for too long, we can shortchange ourselves. Surviving is one thing: thriving is another.

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As Push Mind and Body founder Cate Murden explains, we can strive for more while still prioritizing self-care. I invited Cate back to Marketing Smarts to share tips from her new ebook, 2021 High-Potential Hacks: The positive daily behaviours of the highest-performing people.

We talk about some of the tips Cate gleaned from interviewing 16 incredibly high-performing people, and distilling their attitudes and beliefs into actionable "hacks" you can apply right now to get more from life.

Some of the approaches we dive into:

  • "Controlling the controllable"
  • "Choosing your hard"
  • "Doing the opposite of what you're doing"
  • "Exposing yourself to your fear."

Listen in for tips on how to challenge yourself while also nurturing yourself. Because we're a long way from normal yet, and we shouldn't wait any longer to start truly living again.

Get your free e-book on 2021 High-Potential Hacks The positive daily behaviours of the highest-performing people, and follow Cate on Twitter. You can also follow the company on Instagram.

We recorded this show live in our MarketingProfs PRO Facebook group. If you're a PRO member, join us there for livestream videos and other exclusive content!

Listen to the entire show now from the link above, or download the mp3 and listen at your convenience. Of course, you can also subscribe to the Marketing Smarts podcast in iTunes, via Spotify or via RSS, and never miss an episode.

This episode is brought to you by Rollworks:


RollWorks offers B2B companies of any size an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by machine learning and an extensive account data foundation, RollWorks helps you identify your target accounts, engage them with digital ads, web personalization, email signatures, and sales automation, and measure the effectiveness of your programs. For more information and a free demo, visit

"Marketing Smarts" theme music composed by Juanito Pascual of Signature Tones.


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