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  • Convert Your ABM Targets With Personalized Content

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Account-Based Marketing

    Account-based marketing is more than just sending emails to a targeted list. Once a prospect is aware of your brand, how you delight them with personalized content will determine your success in conversion. Want to see a real-life example of how that can be done well? Sponsored by Uberflip.

  • 13 Common Email Marketing Mistakes to Avoid

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Email marketing is an indispensable channel for any successful content strategy. But how can you make sure email marketing campaigns are effective? Avoid making these 13 common mistakes.

  • Nine B2B Funnel Metrics You Can't Live Without

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Demand Generation

    Which are the most important metrics to be tracking in your sales funnel? Close more deals by assessing these key comparison metrics.

  • Using Social Media's Perpetual Motion for Branding

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Social Media Marketing

    Social media is always "on." How are you supposed to keep up with the constant conversation about and around your brand, and leverage it for the purposes of brand reputation and sales? We'll show you how. Sponsored by Dataminr.

  • Attributing Conversions to Campaigns: What Can Attribution Do for Your Marketing?

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Marketers struggle to attribute their campaigns to conversions. But the need to prove ROI is going to get only greater as marketing teams look for additional budget to spread across the many channels they wish to market on.

  • Are Cognitive Biases Causing You to Make Bad Marketing Decisions?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Cognitive biases--thought traps--are the enemy of rational decisions. But rational decisions based on data are vital for marketing and business success. Avoid these common cognitive biases.

  • 2019 B2B Content Benchmarks, Budgets, and Trends

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Marketing Content

    MarketingProfs and Content Marketing Institute surveyed content marketers worldwide about a range of topics including strategy, audience development, technology proficiency, and content types. This report presents the data from the B2B content marketers in North America. Sponsored by Conductor.

  • Are Your Value Propositions Working?

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Great deal! Buy now!! But why should people buy from your brand over the competition? That's where your value proposition comes in. Here are five steps to test whether your value prop is helping you succeed—or fail.

  • Account-Based Marketing

    Learning Path

    CONTENT TYPE: Learning Path | TOPIC: Account-Based Marketing

    A well-executed account-based marketing campaign gives you an edge over the competition. With deep insights into the needs and pain points of key decision-makers at your target accounts, you're able to deliver highly relevant, exceptionally personalized experiences that close the big sales.

  • Google Ads Mobile Benchmarks for 18 Industries [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    What are the average engagement rates and costs for mobile ads on Google's search and display networks? How do those rates and costs vary among industries?

  • Three Ways to Reach Customers With Personalized Content: Data, Emotion, and Metrics

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Creating personalized content that communicates value is the key to reaching customers in today's complex marketing landscape. Here are three things you need to know.

  • Eight Ways to Reduce Search Ad CPA and Boost Conversions

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Paid search ad campaigns can be the fastest way to generate leads. The challenge, however, is to ensure healthy cost per acquisition (CPA). Here are eight techniques you can use to boost conversions while reducing CPA.

  • How to Measure the ROI of Your B2B Content Marketing Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    This guide includes costs to consider, metrics to monitor, and formulas to use so you can determine whether your content marketing campaigns are producing the ROI you want.

  • From Data to Actionable Intelligence: How Not to Sabotage Good Data With Bad Reporting

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    You have data, but that doesn't mean you have actionable intelligence. Knowing how to report on that data is what helps you tell the stories you want to share. And the process might be simpler—and more enjoyable—than you think.

  • Measuring Sponsorship ROI: Marketers' Favorite Metrics

    Chart

    CONTENT TYPE: Chart | TOPIC: Measurement & Analytics

    Most marketers do not have a standardized process for measuring the return on investment of their sponsorships, according to recent research from the Association of National Advertisers (ANA) and Marketing Accountability Standards Board (MASB).

  • The Biggest Barriers to Successful Marketing Attribution

    Chart

    CONTENT TYPE: Chart | TOPIC: Measurement & Analytics

    Marketers say technology and data challenges are the biggest barriers to successful marketing attribution, according to recent research from Ascend2.

  • How Well Are You Connecting: Analyzing Engagement Across Target Accounts

    Course

    CONTENT TYPE: Course | TOPIC: Account-Based Marketing

    Collecting data, interpreting information, adjusting your course, and presenting information play a role in any marketing campaign. But precisely what you want to measure is just a little different with account-based marketing.

  • Analyzing the Results of Your Content Marketing Campaign

    Course

    CONTENT TYPE: Course | TOPIC: Marketing Content

    Rubber, meet road. This is the course you need to determine just how well your campaigns are working. Learn how to set up your data for easy analysis. Understand how to optimize your campaign in real time. And finally, report key findings (and stellar results!) to the stakeholders in your organization. Strap on your seatbelt, because you're going places.

  • Content Marketing Campaign Management

    Learning Path

    CONTENT TYPE: Learning Path | TOPIC: Marketing Content

    More leads. More conversions. More revenue. You want it all. You deserve it all. Welcome! You've come to the right place. Here you'll learn how to plan, launch, and optimize a content marketing campaign that doesn't just deliver results... it absolutely delights your audience. A well-executed content marketing campaign puts you in front of those who otherwise wouldn't have found you. Let's go.

  • Creating Weekly SEO Reports Doesn't Have to Suck

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Whether you create SEO reports internally or for clients, creating the right template and reporting on the most vital data will make your job easier and help you prove ROI.