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  • 10 Tips for Making Popups Go the Extra Mile for Your Business

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Popups were once the bane of the Web; today, they are an excellent way to capture visitors' attention and improve conversion rates. But if not done properly, they still ruin the customer experience.

  • A Crash Course: Start an Online Business in Three Steps

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Starting an online business can be daunting, but focusing on the important components common to every company and organizing them into manageable chunks can help. Here's a crash course in entrepreneurship.

  • For Marketing Success, the Rx Is UX: Tracy Rosecrans of Healthline on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Websites

    Tracy Rosecrans, SVP of marketing and product for Healthline media, explains how she used content, UX, and SEO to transform Healthline.com into the fastest-growing health information site in the US, with more than 40 million monthly unique views.

  • Marketing to Today's Bionic Buyer

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Demand Generation

    In this PRO seminar, we'll share how to effectively reach consumers and the tools you need to make yourself invincible. You'll leave with an understanding of the current buyer environment and the know-how to set up your marketing so that no matter how your prospect finds you—or where they are in the sales funnel—you're in sync and ready to meet their needs.

  • Marketing to Today's Bionic Buyer

    Webinar

    CONTENT TYPE: Webinar | TOPIC: SEO

    In this PRO seminar, we'll share how to effectively reach consumers and the tools you need to make yourself invincible. You'll leave with an understanding of the current buyer environment and the know-how to set up your marketing so that no matter how your prospect finds you—or where they are in the sales funnel—you're in sync and ready to meet their needs.

  • Marketing to Today's Bionic Buyer

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Websites

    In this PRO seminar, we'll share how to effectively reach consumers and the tools you need to make yourself invincible. You'll leave with an understanding of the current buyer environment and the know-how to set up your marketing so that no matter how your prospect finds you—or where they are in the sales funnel—you're in sync and ready to meet their needs.

  • Three Types of Video That Marketers Need to Have on Their Company Website

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    You spend time and money getting people to your website so you can educate them on your offering and make a sale. And yet, your website is probably filled with lots and lots of text, even though video is the most effective way to tell your story.

  • Seven Technical SEO Mistakes Ruining Your Search Rankings

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Technical SEO mistakes are the silent killer of campaigns. They not only disrupt user experience but also make Google hate your website. Fix these seven mistakes to help you achieve your goal of ranking high on search results pages.

  • Seven Tips for Improving Your Content Marketing With Scannable Web Content

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Bad news: People don't read your online content marketing these days; they merely scan most Web content. But with these tips you can write scannable, easy-to-understand text that will boost engagement.

  • Three PPC Landing Page Tips Hardly Anyone Takes Advantage Of

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    In PPC advertising, landing pages are crucial to performance. But not just any landing page will work for your industry or company. You can apply all the advice and best-practices experts tout, but sometimes those practices do the opposite of what you want: They hurt your PPC conversion rates.

  • Three PPC Landing Page Tips Hardly Anyone Takes Advantage Of

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    In PPC advertising, landing pages are crucial to performance. But not just any landing page will work for your industry or company. You can apply all the advice and best-practices experts tout, but sometimes those practices do the opposite of what you want: They hurt your PPC conversion rates.

  • How to Optimize Your Email Campaigns With Interest-Based List Segmentation

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Most email campaigns do a lousy job of turning warm leads into customers. But with interest-based segmentation, you'll not just dramatically increase your results... you'll do so without annoying prospects.

  • Best-Practices for Increasing Your Online Form's Conversion Rate

    Article

    CONTENT TYPE: Article | TOPIC: None

    Left unsupervised, your online forms can cause a lot of trouble for your conversions. However, optimize your forms for performance and they'll become your website's greatest money-making asset. The choice is yours.

  • Take 10: Five Simple Ways to Lower Your Bounce Rates

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Websites

    In just 10 minutes, you'll learn five simple ways to lower your bounce rates. We'll discuss the importance of great copy, common layout and navigation issues, and little-known pitfalls that could cause visitors to leave.

  • Take 10: Nine Things to Remove From Your Website

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Websites

    In just 10 minutes, we'll ask the tough questions about your website content including: do you really want people to click that? And does it even work as website content? From press releases and email links, to PDFs and cat videos, we'll show you nine things to remove from your website so you'll want to run (not walk) to your content management system for immediate changes.

  • 11 Common Website Conversion Killers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    Is your website plagued by conversion repellents? Here's a look at the biggest threats to your website conversions.

  • Five Steps to Build E-Commerce Sales: How to Link Engagement to Revenue

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Getting customers to engage is harder than ever. Yet, there's a direct relationship between engagement and revenue. The longer consumers spend time on your site, the more likely they are to buy from you.

  • Three UX Principles That Help Your Website Do Its Job Right

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    The primary goal of user-experience (UX) design is to ensure your business remains aligned with the needs of your users. That's why UX should be a dedicated part of your website development process.

  • Geotargeting: Proven Practices of Location-Tailored SEO

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    You can optimize your website to rank better in local search engine results pages and avoid the informational noise and overload that often irritates your potential customers.

  • How to Increase Conversion Rate With Up-Selling, Cross-Selling, and Down-Selling Methods

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Being able to effectively increase your online conversion rate is among the major factors affecting the future success or failure of your business.