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  • Email Marketing Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Email Marketing

    Whether you're announcing a new event, offering up a promo code, or sending a survey, email is still one of the most popular and effective ways to reach an audience. Join us for the Email Marketing Friday Forum where the experts will share surprising strategies for creating emails that mean business. Sponsored by Litmus.

  • Expert Email Marketing Tips That Are Working NOW!

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Email Marketing

    In this fast-paced webinar, learn the latest tactics for getting better email ROI and avoiding the most common email marketing pitfalls. Join expert Jay Schwedelson to learn how to increase your email open rates and engagement by using simple techniques you can put into practice right away. Sponsored by Airmeet.

  • Foundations of Email Copywriting

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Email Marketing

    How can I rev up my subject lines? Is shorter email copy better? Are my CTAs going to drive enough leads? Give your email copywriting skills a short refresher course with this free guide. Sponsored by Litmus.

  • The 10 Most Popular Email Greetings and Sign-Offs [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    How do people tend to start and end their email messages? To find out, Preply surveyed 1,005 Americans about their email habits.

  • What the Email Marketing Funnel Looks Like [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    This infographic covers the key strategies and goals you should pursue along the email subscriber journey. It also provides email marketing tips for each step.

  • How Much Harder Has Email Marketing Become?

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    From privacy features to dark mode options, email marketing has become much more complex over the past decade. Marketers need to be open to continual change.

  • Nine Email Marketing Tips for B2B Marketers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    This infographic from DiGGrowth explores how to create more effective and engaging email campaigns.

  • 10 Email A/B Testing Best-Practices [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    This infographic from GetResponse explores 10 best-practices for marketers to follow when conducting A/B testing. It also looks at 15 key email campaign elements that you can test.

  • Five Ways to Realign Your Email Marketing to Your Overall Business Goals in 2023

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    It's always a good time to fine-tune your email marketing. Tactics that may have seemed brand new in previous years have become table stakes in 2023.

  • A 10-Step Plan for Maximizing Email Campaign Effectiveness [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    This infographic covers 10 steps for leading prospects from engagement to conversion with email campaigns, starting with knowing your audience and finishing with integrating your marketing environment.

  • Your Most Important Job as a B2B Email Marketer Is...

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    B2B brands should be playing the long game with their email marketing because their businesses are a long game. So... what's the real goal of a B2B email marketer? Opens? Clicks? Conversions? Nope.

  • Email Marketing Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Email Marketing

    The B2B marketing mix wouldn't be complete without an email or two (...or two hundred!). Join us for our Email Marketing Friday Forum when three industry experts share their tips and tricks for turning up the star factor on ho hum emails to amp up engagement and drive conversion. Sponsored by Salesforce.

  • The Email List Segments You Should Focus On [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    By parsing your email list well and focusing on the segments that really matter, you can boost relevance and effectiveness. This infographic covers the key ones to focus on.

  • 11 Jargon Phrases to Avoid Using in Work Emails [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Do you feel like running for the hills when you receive a work email asking you to "circle back"? You're not alone. This infographic covers 11 of those sorts of corporate jargon phrases that should be avoided.

  • How Much Time Do People Typically Spend Looking at an Email?

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    The average amount of time people spend reading an individual email has steadily declined over the past four years, according to recent research from Litmus.

  • Picking the Right Email Sender Name: Brand or Person?

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    When people scroll through their email inboxes, they're looking for names they recognize, so it might not be the best idea to use a person's name in the sender field—unless that person has an established relationship with the customer. See the arguments for and against.

  • How to Overcome the Biggest B2B Buying Barriers

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Account-Based Marketing

    You believe in your product. Now if only your customer would get on board! Join B2B marketer, author, and speaker Nancy Harhut for this live encore of her fall 2022 MarketingProfs B2B Forum presentation. Learn how to obliterate objections and get that deal closed.

  • Triple Your MQL to SQL Conversion Rate Using Science-Based Hacks

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Demand Generation

    How can you nurture your marketing leads into qualified sales conversations? By combining their behavioral intent with targeted content, neuroscience, and marketing automation! Neuroscience marketer Kenda Macdonald shows you how one company used this effective combination to 3x their sales conversations—and how you can do the same.

  • 12 Email List Management Best-Practices [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Email list management encompasses a wide range of approaches, from maintaining updated tagging and segmentation to removing invalid, duplicate, and unengaged contacts. This infographic explores how to maintain a healthy and engaged list.

  • Timing and Frequency DOES Matter

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Email Marketing

    Does it matter when you send your emails? You bet it does. Learn the best days and times, in general, to send emails—and how to adjust your timing based on your own results.