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  • Are Small Businesses Using Instagram?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most small business owners say they do not use Instagram to market their products or services, according to recent research from Manta.

  • The State of Social Media in 2016: Platform and Usage Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Facebook remains the most popular social network with adults in the United States, according to recent research from the Pew Research Center.

  • #SocialSkim: Instagram Preps for E-Commerce, Customizable Pages for Facebook: 10 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Instagram preps for full-fledged e-commerce; Facebook's new customizable page layouts (it also bets on social gaming); think twice about using emojis; Trump's little-known digital and data machine might have won him the election; how to measure social media churn; Gen Z's views vs. Millennials'.

  • How Online Communities Can Help You Market Throughout the Customer Journey

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Along their buying journey, customers are often in uncharted territory, stressed and disoriented. Your job is to keep them on track to reach their (and your) desired goal. Various types of online community can help.

  • Three Ways to Make Influencer Marketing Authentic Again

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Influencer marketing hoped to reclaim authenticity in advertising by influencing the conversations consumers are already having with experts and one another. Along the way, it strayed. Here's how it can reclaim authenticity.

  • Five Steps to Integrating Your Blog, Social Media, and Email Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    How do you unify efforts with different team members, initiatives, and strategies for your blog, email, and social media marketing? You need a content strategy that accounts for each channel. These five steps will lead you to a cohesive cross-functional marketing plan.

  • Blogging Benchmarks: Writing Time, Post Length, and Media Use

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most bloggers (56%) say it takes them three hours or less to write a typical blog post, according to recent research from Orbit Media Studios.

  • #SocialSkim: Instagram's Livestreaming and Ephemeral Messages, Facebook's Fake-News Battle: 10 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Instagram's livestreaming and disappearing messages; Facebook's fake-news fight; livestreaming app Houseparty; Russia's LinkedIn ban; B2B social mistakes; SMB chatbots; Facebook holiday tips...

  • Four Steps to Increasing Customer Loyalty and Retention With Social Media

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Here's how to apply loyalty best-practices to your social media marketing to increase customer retention and long-term loyalty.

  • #SocialSkim: LinkedIn Launches Audience Insights, Facebook Builds Unified Inbox: 11 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    LinkedIn finally gives us audience insights; Facebook builds a unified inbox for all its properties; Snapchat sends users on a hunt for Snap-recording sunglasses, files IPO in secret; Pinterest builds "Explore" feature; Facebook faces post-election PR disaster…

  • Hack the Conversation: Discover Insights Through Social Data

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Customer Experience

    In this PRO seminar, we'll share examples of companies using conversation research to drive product innovation, address customer experience issues, and inform messaging and communications. You'll leave with a practical approach to help you begin mining your online conversations to discover important data and insights.

  • Hack the Conversation: Discover Insights Through Social Data

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Customer Experience

    In this PRO seminar, we'll share examples of companies using conversation research to drive product innovation, address customer experience issues, and inform messaging and communications. You'll leave with a practical approach to help you begin mining your online conversations to discover important data and insights.

  • Hack the Conversation: Discover Insights Through Social Data

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Social Media Marketing

    In this PRO seminar, we'll share examples of companies using conversation research to drive product innovation, address customer experience issues, and inform messaging and communications. You'll leave with a practical approach to help you begin mining your online conversations to discover important data and insights.

  • Hack the Conversation: Discover Insights Through Social Data

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Social Media Marketing

    In this PRO seminar, we'll share examples of companies using conversation research to drive product innovation, address customer experience issues, and inform messaging and communications. You'll leave with a practical approach to help you begin mining your online conversations to discover important data and insights.

  • Top 4 Things You Should Know on Your Journey to Content Marketing Success

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Finding your way to content marketing success is not always easy. Here are four lessons and a few secrets to help you on your journey.

  • Holiday Marketing Campaigns: 'Tis the Season for Pinterest [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Pinterest users tend to shop much more than the general public, and 67% of them admit to using Pinterest to plan for the holidays. Here's what you need to know to take advantage.

  • #SocialSkim: Facebook Sets Sights on LinkedIn, Trials TV Ads (Kinda): 13 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook steps on LinkedIn's turf with a job-posting feature and begins to trial selling ads on TV screens; hope for Viners as Twitter considers selling it; Facebook revives gaming hopes with "Instant Gaming" platform; WhatsApp tests its version of Snapchat Stories; five top-notch Instagram tools for businesses; and much more...

  • #SocialSkim: Instagram Paves Path to E-Commerce, Twitter Builds Bots: 13 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Instagram's latest push to satisfy brands' need to sell; Twitter introduced bots for customer service; Pinterest launched three new types of Promoted Pins; LinkedIn now lets you compare your salary; co-founders of Vine change course with new livestreaming app; Facebook adds Snapchat-esque effects and masks; and much more...

  • How to Demystify Influencer Marketing With Content

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Content

    In this PRO seminar, you'll learn how influencer content programs tap industry voices that buyers trust, and align with brands to deliver on both thought leadership and customer acquisition goals. While there are many opinions and approaches to influencer marketing, we'll cover the three proven approaches B2B marketers can take to satisfy buyers across the sales experience.

  • How to Demystify Influencer Marketing With Content

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Content

    In this PRO seminar, you'll learn how influencer content programs tap industry voices that buyers trust, and align with brands to deliver on both thought leadership and customer acquisition goals. While there are many opinions and approaches to influencer marketing, we'll cover the three proven approaches B2B marketers can take to satisfy buyers across the sales experience.