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CONTENT TYPE: Article | TOPIC: Marketing Strategy

It's almost impossible to escape GIF memes on the Web. But can GIFs serve a different purpose—as marketing tools? Of course.

CONTENT TYPE: Article | TOPIC: Martech

A lot of the talk about Web 3.0 has been focused on commodities, such as NFTs and game tokens. However, the technology does present opportunities for B2B marketers—in a surprising number of ways.

CONTENT TYPE: Article | TOPIC: Communications

Sometimes all the cool martech available can obscure the fact that marketing is about connecting with people and having conversations. In this article, our resident Nicolas Cage expert dives into community-building.

CONTENT TYPE: Article | TOPIC: SEO

Content SEO can be overwhelming, especially when populating a website with relevant posts. Visualizing your pages as topic hierarchies, as in the color wheel theory framework, can help.

CONTENT TYPE: Article | TOPIC: Measurement & Analytics

How do you analyze your company's customer success to find out what areas need improvement? This article offers an effective "recipe" for understanding customer health.

CONTENT TYPE: Article | TOPIC: Artificial Intelligence

Countless companies and marketers are using generative AI to write blog posts, emails, articles, and other forms of content. The robots can help your marketing. Just don't use it as a replacement for authentic messaging.

CONTENT TYPE: Article | TOPIC: Marketing Content

There's a reason we don't write poetry to convince prospects to buy our products (although how fun would that be?). B2B content needs a lot more than beautiful writing to work the way it's supposed to.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

If you're responsible for a company's marketing strategy, one of the main issues you'll face is how to manage multiple products (or services) for the future as well as maximize product opportunities in the present. It turns out there are various approaches to solving that problem, but each has its pros and cons.

CONTENT TYPE: Article | TOPIC: Measurement & Analytics

The virtual events of the pandemic have had long-lasting effects on event marketing: namely, the metrics marketers use to track their success. It's now much less about registrations and more about metrics that actually matter.

CONTENT TYPE: Article | TOPIC: Marketing Management

Your organization's greatest innovations have yet to be discovered. Who's going to discover them? Your sales team's entrepreneurs. So, find and nurture your brightest problem-solvers. Here's how.

CONTENT TYPE: Article | TOPIC: SEO

Google may have retired its official authorship markup, but that doesn't mean a creator's authority no longer matters. This article explores why including author information on a webpage can boost its ranking.

CONTENT TYPE: Article | TOPIC: Marketing Content

Taking control of your owned media will help your organization transition more smoothly into the coming "cookieless" world. Learn what that means, and how to do it.

CONTENT TYPE: Article | TOPIC: Measurement & Analytics

Whether you're looking to track the progress of your agency or you need to be alerted when business performance is going down, the metrics in this article can help you.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

More and more marketing teams are being expected to drive business growth. The easiest way to do that is incorporate an interdisciplinary team focused on companywide goals and three oft-siloed marketing elements.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Products, prices, description, checkout. You're all set for e-commerce! But not so fast... there's more to it than that. In this article, get tips for your strategy.

CONTENT TYPE: Article | TOPIC: Branding

Customer profiles, user browsing data, and benchmark studies are designed to help companies know exactly who their customers are and what brand sentiments they have. But what if we don't need that much information?