Search Our Marketing Resources

CONTENT TYPE: Article | TOPIC: Marketing Strategy

The tides are changing in the relationship between B2B organizations and their PR and marketing agencies. Market demands have shifted, and both sides of the client/agency relationship must adapt. Read this article for survey-based insights.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

How can marketers successfully market to the C-suite? By making meaningful connections with personalized, immersive brand experiences on the most effective channels. Find out about those experiences and channels in this article.

CONTENT TYPE: Article | TOPIC: Career Management

It's become obvious in the past year that remote work is here to stay, or at the very least, expected to be combined with the traditional office. The success of that hybrid workplace of the future depends on thinking about communication in a new way.

CONTENT TYPE: Article | TOPIC: Management

Right now, business agility is more important—and more multifaceted—than ever. It looks different for every company, but we all should be focused on these three aspects of it.

CONTENT TYPE: Article | TOPIC: Content

The pandemic has significantly changed the way B2B buyers and sellers do business. To adapt to the new B2B sales and marketing world, adopt these five strategies.

CONTENT TYPE: Article | TOPIC: Customer Experience

How do you determine when a customer is loyal to your brand? This article breaks down customers into five levels of loyalty, and outlines how to market to each level.

CONTENT TYPE: Article | TOPIC: Management

If you want to prove Marketing's worth to your executives, you have to think in their terms—that is, sales, profit, and growth. Find out how in this article.

CONTENT TYPE: Article | TOPIC: Customer Experience

Customer trust is at an all-time low. But marketing with truth and honesty isn't only about integrity—it actually increases your company's profitability. Here's how.

CONTENT TYPE: Article | TOPIC: Content

You know about account-based marketing. Now it's time for account-based podcasting: delivering personalized audio content directly to target customers. Learn more here.

CONTENT TYPE: Article | TOPIC: Social Media

Influencer campaign performance can be difficult to measure. What metrics should you be using, and how do you apply those insights to modify your campaigns? This article will give you some ideas.

CONTENT TYPE: Article | TOPIC: Content

At a time when digital content should be a priority, many marketers are finding it difficult to maintain consistent content marketing planning and production. These pointers can help.

CONTENT TYPE: Article | TOPIC: Metrics & Measurement

When building a brand marketing strategy, it's not enough to know how much people talk about your brand; you have to know what they say and adjust your marketing efforts accordingly. Here are five tools that can help.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Is your direct marketing strategy still effective? The events of 2020 have likely prompted you to begin re-evaluating it. As you do that, keep in mind these three tactics for optimizing your direct marketing.

CONTENT TYPE: Article | TOPIC: Advertising & Promotions

The death of the third-party cookie is looming, and ad tech experts interviewed here are focused on data and privacy issues for 2021, as well as multichannel and cross-format advertising. Read what they had to say.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

The pandemic has changed everyone, including your customers. The buyer personas you created a year ago no longer apply. Here's how to adapt your messaging and content for your customers' current needs and behaviors.

CONTENT TYPE: Article | TOPIC: Advertising & Promotions

Social media retargeting is a valuable tactic in improving brand awareness and recognition during the buying process—and not just for consumer products, but B2B services as well. Learn more in this article.

CONTENT TYPE: Article | TOPIC: Demand Generation

Online presentations and webinars are too often dragged down by surplus information or they're cluttered with self-promotion. Nobody has time for that. Make your presentation lean and mean by taking this article's advice.