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  • Defensibly Differentiated

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Marketing Strategy

    When we think of any product or service, particular associations come to mind. The question to ask yourself is whether the associations your customers are making about your product or service are the ones you want them to have. If you don't position your product, service, or company, your competition will do it for you—and you probably won't like what they have to say. This e-book is a guide to the art and science of creating a defensible market position.

  • Don't Be Fooled by Data: How to Make Data Analysis in Mobile Marketing Plain and Simple

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Mobile

    Analyzing mobile marketing campaign data is a complex process. One wrong number leads to misinterpretation of the entire campaign. How can you avoid pitfalls and analyze data correctly? Here are some guidelines.

  • B2B Websites: What Visitors Value vs. What Marketers Value

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    B2B website visitors and B2B marketers don't always see eye to eye on which characteristics, features, and content formats are most important on marketing sites, according to recent research from Orbit Media Studios and Ascend2.

  • How to Overcome B2B Content Marketing Challenges During the Pandemic

    Article

    CONTENT TYPE: Article | TOPIC: Content

    At a time when digital content should be a priority, many marketers are finding it difficult to maintain consistent content marketing planning and production. These pointers can help.

  • Four Tips for Better Videos Ads on LinkedIn [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    What does an effective video ad look like on LinkedIn? The professional social network teamed up with Digivizer to analyze more than 3,500 ads and came up with some answers.

  • Why People Really Do What They Do: 'Primal Brain' Author Tim Ash on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Customer Experience

    Evolutionary psychology and digital marketing expert Tim Ash shares insights from his book 'Unleash Your Primal Brain: Demystifying How We Think and Why We Act.'

  • Top 5 Sentiment Analysis Tools

    Article

    CONTENT TYPE: Article | TOPIC: Metrics & Measurement

    When building a brand marketing strategy, it's not enough to know how much people talk about your brand; you have to know what they say and adjust your marketing efforts accordingly. Here are five tools that can help.

  • The Social Commerce Habits of Gen Z and Millennials [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media

    What are the social media shopping habits, as well as content and product category preferences, of Gen Z and Millennial Americans?

  • 24 Popular Gifts B2B Firms Sent to Customers in 2020

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    Sweet treats, tumblers, and e-commerce gift cards were among the most popular gifts B2B firms sent to buyers and customers in 2020, according to recent research from Sendoso.

  • Three Ways to Optimize Your B2B Direct Marketing Program in 2021

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Is your direct marketing strategy still effective? The events of 2020 have likely prompted you to begin re-evaluating it. As you do that, keep in mind these three tactics for optimizing your direct marketing.

  • MarketingProfs B2B Forum Online 2021

    Event

    CONTENT TYPE: Event | TOPIC: Events

    With #mpb2b online you get access to two full days of inspirational keynotes and tactical sessions on the topics that mean the most to B2B marketers today.

  • Eight Ad Tech Innovators' Hopes and Expectations for 2021

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    The death of the third-party cookie is looming, and ad tech experts interviewed here are focused on data and privacy issues for 2021, as well as multichannel and cross-format advertising. Read what they had to say.

  • What Are You Going to Do About Your Outdated B2B Buyer Personas?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The pandemic has changed everyone, including your customers. The buyer personas you created a year ago no longer apply. Here's how to adapt your messaging and content for your customers' current needs and behaviors.

  • Chief Marketer Survey: The Biggest Marketing Leadership Deficiencies

    Chart

    CONTENT TYPE: Chart | TOPIC: Management

    Senior marketers say the biggest marketing leadership deficiency in their organizations is an understanding of the customer journey, according to recent research from the CMO Council and Chief Outsiders.

  • Audio Marketing: From Radio to Clubhouse [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Content

    This recent infographic explores the current audio marketing landscape and covers what has and has not changed for marketers.

  • Top 3 Ways Customer-Preference Management Can Help B2B Marketers

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Email

    Do you have a solid grasp of your users' preferences, including how, and how often, they want to be contacted by you? Most marketers have room for improvement in this area—and the opportunity to boost loyalty and revenue. It's time to up your preference-management game. Sponsored by OneTrust.

  • Wonderfully Weird Ideas: Scott Trobaugh and Cliff Lewis on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    No two people are better-suited to help us move into a world of weird marketing—marketing based on ideas derived from divergent thinking—than Scottt Trobaugh and Cliff Lewis from Godfrey. Let's bring the weird to B2B marketing.

  • Social Media Retargeting: The Benefits of Drawing Your Customers Back In

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Social media retargeting is a valuable tactic in improving brand awareness and recognition during the buying process—and not just for consumer products, but B2B services as well. Learn more in this article.

  • Which Countries Hate Online Ads the Most? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    In which countries are people most interested in online ad blocking? To find out, Surfshark looked at every country’s search volume for the top ad-blocking software relative to its population of internet users.

  • How to Build and Lead an Adaptable Marketing Team

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Career Management

    The process of hiring and retaining marketing talent is more challenging than ever. From attracting the right candidates to supporting virtual teams to ensuring compensation is in line with what's expected in this new normal—there's a lot marketing leaders need to manage. Sponsored by Robert Half.