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  • Do Customers Trust You? Six Tips for Earning Brand Trust in 2021

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    In the era of "fake news," getting someone to trust your content is not an easy task. But customers are more prepared to trust brands and businesses than other sources. Here's how to take advantage of it.

  • How Not to Give a Great Presentation

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Online presentations and webinars are too often dragged down by surplus information or they're cluttered with self-promotion. Nobody has time for that. Make your presentation lean and mean by taking this article's advice.

  • Why People Unsubscribed During the Pandemic

    Chart

    CONTENT TYPE: Chart | TOPIC: Email

    Receiving messages too frequently is the top reason people say they have unsubscribed from brand messages (email lists, text lists, etc.) during the COVID-19 pandemic, according to recent research.

  • How to Create Successful B2B Relationships

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    B2B marketers have many partnerships—with intermediaries, customers, and others. Some are close relationships, and some aren't. How can you tell what type you need? And if want a close, long-term, and profitable B2B relationship, how can you ensure it will be?

  • Senior Marketers Are (Very) Optimistic About the US Economic Outlook

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most senior marketers are very optimistic about the US economic outlook and plan to increase their marketing spend over the next 12 months.

  • 20 Content Stats Modern Marketers Should Know [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Content

    Did you know that Thursday is the most popular day for consuming videos from businesses? That's just one of the many interesting stats covered in this infographic from SalesIntel.

  • The Essential Intent Data Guide

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Marketing Strategy

    Wish you could manage your marketing efforts and outreach with more precision? If so, you need to be collecting and using Intent data, which allows you to better understand which products and services your buyers are interested in. Stop wasting time and money on prospects that aren't ready to buy, and boost your bottom line. Sponsored by Bombora.

  • Doubleheader Event: Demand Generation

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Demand Generation

    Demand generation is a critical tool in a marketer's arsenal. But it's also an ever-evolving discipline—and if you don't keep up, you'll be left behind. It's time to make sure your demand gen efforts are well matched to your increasingly savvy target audiences. Sponsored by Sendoso.

  • Why You Need to Align Marketing to Business Goals

    Article

    CONTENT TYPE: Article | TOPIC: Metrics & Measurement

    If you could do one thing to your marketing to make a sustainable difference in your ability to impact the business, it's to change what you measure.

  • Four Ways to Adapt Your Marketing Strategy and Tactics for an Economic Downturn

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    For many, the threat of an economic crisis inspires fear and uncertainty. But strategic, smart wins can still happen if you reframe your messaging and shift your focus. Here are four tactics to use.

  • How to Create Better Content by Conducting Better Interviews: Jay Acunzo of '3 Clips' on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Content

    Author, speaker, and showrunner Jay Acunzo analyzes three clips from a Marketing Smarts podcast interview with Alan Alda and distills lessons from it that will help you to conduct better interviews and create more effective content.

  • 11 Home Office Decor Ideas to Improve Productivity [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Management

    A good home office setup can boost efficiency and promote problem solving. So, how should you decorate?

  • Account-Based Marketing: A Key B2B Marketing Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    Account-based marketing is a major trend in B2B marketing. Many marketers have secured funds for it in their 2021 budgets. But what does ABM actually mean, and what is it good for? Find out here.

  • 10 Tips for Boosting Employee Engagement and Creating a Happy Workplace

    Article

    CONTENT TYPE: Article | TOPIC: Management

    Happy and engaged employees are more creative, innovative, and dedicated than their unhappy counterparts. They're also more likely to stick around long-term. Here are 10 things you can do to keep them engaged.

  • How Common Is Digital Marketing Fraud?

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    Nearly two-thirds of marketers say in the previous year their firm experienced some kind of digital marketing fraud, such as bots' clicking on ads or filling out lead generation forms.

  • Technology Content Marketers' Priorities

    Chart

    CONTENT TYPE: Chart | TOPIC: Content

    The top areas that technology content marketers are investing in include website enhancements and content creation, according to research from MarketingProfs and the Content Marketing Institute.

  • The Case for Community-Based Marketing in 2021

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Communities are, by definition, places with shared connections. Community-based marketing makes use of those connections to advance your marketing efforts. Here's how to make CBM part of your strategy in 2021.

  • How Mobile and Desktop Search Result Pages Differ [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Search

    How do Google's search engine results pages (SERPs) change when queries happen on mobile devices versus desktop computers?

  • Shaped by 2020: The Future of Experience Management

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Customer Experience

    If you want to improve loyalty, boost revenue, and maximize each customer touchpoint (and who doesn't?), it's time to up your experience management (XM) game. Join us for this not-to-be-missed session tailored to marketing and CX professionals—and learn how to adapt and improve your customer experience programs for the challenges of 2021 and beyond. Sponsored by Qualtrics.

  • How to Develop an Efficient Post-Pandemic Advertising Strategy With Data Analytics Using Only a Spreadsheet

    Article

    CONTENT TYPE: Article | TOPIC: Metrics & Measurement

    Advanced tools powered by Big Data and machine-learning have improved the science of marketing analytics, but there are ways to analyze data and calculate ad strategies using only a spreadsheet. This article explains how.