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• MarketingProfs Podcast: Networks, PURLs, and a MeatballJohn WallChristopherPenn
  Learn what Metcalfe's Law has to do with marketing and networking, hear some best practices with PURLs, and why January is Tech Geek Nirvana. All that and more in this ...
  Content
• Doing Good is Good for People, the Planet and for BusinessLewis Green
  Last week, Richard Binhammer from twittered me about the launch of . Once at the site, the first thing I saw was a box inviting me to leave my idea ...
  Content
• Retailing 'Lifestyle' v. FoodTed Mininni
  The supermarket chain, headquartered in Pleasanton, California, has had its share of challenges in the mid-Atlantic region of the country. In a short, interesting Washington Post article, dubbed The Lifestyles ...
  Content
• What Is Digital Marketing?Tangerine Toad
  While the rise of digital advertising seems to be the only thing anyone in the business is capable of talking about these days, I often find myself wondering what digital ...
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• The Myth of Brand EngagementCam Beck
  Marketers call what they do "engagement," "interaction," "relationship-building" or worse yet, "encouraging the customer to experience the brand." However, substitute "brand" with "Tabasco enema," and you can picture the usefulness ...
  Branding, Content, Engagement
• Reputation Gaming with the Sybil AttackPaul Dunay
  Online reputation management, be it a personal reputation or a corporate reputation, has become a growing issue for marketers over the past few years. Groups are popping up devoted to ...
  Content
• Study Shows Digital Content, Social Media ThrivingMack Collier
  This week at CES, Deloitte released a second edition of its State of the Media Democracy , designed to examine how Americans are interacting with emerging technologies and content. The ...
  Content
• What Brands Do for BusinessMike Schultz
  Walk around any marketing conference and you can hear folks talking about brand. Typically much of the discussion centers around brand how to create a brand identity, how to build ...
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• Should Marketing Report to the CFO?Paul Barsch
  Marketing professionals around the world lament pitiful budgets, poor executive visibility, and lack of a central role in helping drive corporate strategy. And while we've made progress with tracking the ...
  Content
• Is Twitter Your Blog's Best Friend?Mack Collier
  It happens all the time. A business sets up a blog, it looks great, the content is excellent, and yet they couldn't buy a comment. These companies are learning a ...
  Content
• MarketingProfs Podcast: Copywriting, Online Calendar Services and ResolutionsJohn WallChristopherPenn
  Learn some tips for writing provocative and compelling copy, how to best use online calendaring services and how these services differ, and New Year's resolutions that are important AND achievable. ...
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• Mobile Marketing: What You Need to Be Doing in 2008?Paul Dunay
  You can't hop into a cab, step into an elevator or walk down the street without passing someone using a Blackberry, iPhone or other type of mobile device. Business professionals, ...
  Content
• "Death to Catalog Marketing!!!"Harry Joiner
  SEATTLE, -- Kevin Hillstrom's #3300ff;" Mine That weblog has some excellent posts on the #3300ff;" catalog craze.  Well, maybe it's not a craze just yet.  But it's gonna be.  Look ...
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• CPG Web Sites Reign!Ted Mininni
  A recent Advertising article made me sit up and take notice. The article opens in this "What's the hottest category in digital marketing? Package goods. Yes, you read that right. ...
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• Overcoming the Curse of Knowledge in 2008Andrea Learned
  As 2008 begins, learning to overcome the omni-present curse of knowledge is perhaps the best advice for Face it. Just when you think you know everything about your brand, your ...
  Content
• Seth Godin's New Book (& New MarketingProfs Seminar!)Ann Handley
  Today Seth Godin releases his new book, Meatball , in which he Is Your Marketing Out of Here at MarketingProfs, we are lucky enough to be featuring the author himself ...
  Content
• MarketingProfs Podcast: Personal Branding, Video Search and the HolidaysJohn WallChristopherPenn
  Learn how YouTube is affecting the idea of Personal Branding, and how Google is using audio services to power video search. That and a whole lot of talk about the ...
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• Designing the Customer ExperienceTed Mininni
  "Looking at design as part of the total customer experience is -- Claudia Kotchka, VP Design Innovation & Strategy, As the president of a design firm, who wholeheartedly agrees that ...
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• It's Just a Movie, Right?Mack Collier
  Your instructions are clear; proceed to a nearby bakery and give them the name "Robin Banks" (Robbin' Banks, get it?). There you'll receive a cake with the words "Call Me ...
  Content
• New and Improved! Latest, Greatest Way for Marketer to Shoot Himself in Foot!Jonathan Kranz
  Among online marketing I see two common threads of 1) Endless touting of the latest (blogs, video, podcast, WOM, social networking, you name why it's so great; why you just ...
  Content