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• Do Your Customers Think You're a Turkey?Ann Handley
  "Thanksgiving is when everyone–even marketers–takes stock of everything they are thankful for," writes 's Jordan Ayan. So it's as good a time as any to re-examine your email marketing practices ...
  Content
• MarketingProfs Video: Simplifying AJAX for MarketersMatt Dickman
  Not a day goes by when I don't see complex technical terms thrown around in the media or on blogs. I often wonder if the average marketer knows what half ...
  Content
• Simple Steps for Adding Multimedia to Your PR ProgramScott Baradell
  As a PR person, you know it's time to focus on multimedia when daily newspapers start posting Hollywood-style trailers on YouTube to attract readers. This two-minute promo for the Dallas ...
  Content
• Team Blogging at Southwest: Making a Group of 30 Work for One BlogJennifer Jones
  There has been lots of debate on whether or not a corporation can build a blog that has many As we all know blogging takes a lot of time, and ...
  Content
• Pay Per Click: Boom or Bust?Paul Dunay
  Is pay per click losing momentum? Is growth in the channel waning? In a recent blog post, Steve Rubel wrote I am calling a top to this market now. There ...
  Content
• The Exit PlanTangerine Toad
  The "Exit Plan" is a conversation I seem to be having with more and more of my peers these days. As in "what's your Exit Plan" for when you're deemed ...
  Advertising, Content
• Guest Blogging at Rohit's PlaceAnn Handley
  I'm guest-blogging over at Rohit 's place today, as he and his wife are expecting their second baby any second now. I wrote about the Top 10 US Social Network ...
  Content
• Starting a Food FightTed Mininni
  Starting a Food is the newest game site for foodies on the Internet, thanks to General Mills. What's neat about it is that while participating in a virtual food fight, ...
  Content
• The Marketing Conversation Starts InsideValeria Maltoni
  Conversation is not about critical mass; it's about critical connections. You will forgive me for talking about leadership for a moment. I know you're all interested in marketing and have ...
  Content
• Conversational Marketing: Irrational Exuberance or Next Big Thing?Paul Dunay
  In a recent blog post, Jim Nail, chief strategy and marketing officer at Cymfony, wrote about a study that provocatively proclaims Spending on Conversational Marketing will Outpace Traditional Marketing by ...
  Content
• What Is It About 'Social Media' People?Shelley Ryan
  I spent a day at the Austin Social Media last week, and yes, I learned a thing or two. I also made an observation that probably shouldn't be all that ...
  Content
• The US v. Canada: A Brief ObservationElaine Fogel
  I recently returned from a trip to my home of origin -- Canada. After three years of living in the U.S., it was an opportunity for me to see the ...
  Content
• Frivolous Facebook Fridays?Paul Barsch
  The use of social networking tools hasn't exactly taken off in the workplace as many employers are the use of , and other online communities as a time waster. However, ...
  Content, Facebook, Networking
• ad:tech New York Day 3: User-Generated Content and the Hollywood Writers StrikeRoy Young
  I am heading back to Los Angeles after attending in New (with a record 13,000 attendees), thinking about how we may be experiencing a significant moment in the growth of ...
  Content
• Defeating The Armies Of 'No'Tangerine Toad
  Having spent close to 20 years in the creative departments of ad agencies, I've always found it curious how the vast majority of companies all but ensure that their marketing ...
  Content
• In Recovery from Social MediaAnn Handley
  "Recovery" and "rehab" seem to be theme of the week around year. Time was when was all the digitally addicted had to struggle with. But that was a dog's year ...
  Content
• ad:tech New York, Day 2: Using Social Networks to Make MoneyRoy Young
  Yes, social networks are cool and great fun. But how can we marketers use them to drive This was the challenge posed to a dynamic panel of representatives from , ...
  Content
• ad:tech New York: Building Brands via Social Networking... PolitelyRoy Young
  Http://www.mpdailyfix.com/images/facebook190.jpg
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• Is This the Day the Conversation Died?Lewis Green
  Anyone who knows anything about me knows that I love to talk. I love it most when there are a group of us discussing something provocative, almost anything will Now, ...
  Content
• 'Blogging Is Intellectual Prototyping'Ted Mininni
  "Blogging is intellectual prototyping." --Roger Martin, dean of the Rotman School of Management, University of How's that for a quote? From a very influential thinker in a very good B-school ...
  Content