Marketing Tips

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• Honor Thy Content: The Five Commandments of Editorial ExcellenceKen Gordon
  Like it or not, your content is constantly battling through the daily avalanche of contemporary media to reach its intended audience. Learn The Five Commandments of Editorial Excellence and conquer ...
  Content, Content Marketing, Marketing Tips, Writing
• Four Ways to Boost Response With Welcome Emails
  If your company doesn't send welcome or confirmation emails to new subscribers, you could be missing out on some remarkable opportunities. "Jill LeMaire, director of Epsilon's strategic and analytic consulting ...
  Customer Behavior, Email Campaigns, Email Marketing, Marketing Tips
• Personal Branding Trends: The Top 11 for 2011William Arruda
  Staying ahead of personal-branding trends will keep you visible and vital in your marketing career. Learn these 11 personal-branding trends for 2011, and let your brand take center stage.
  Career Management, Forecasts, Google, Job Search, Marketing Tips, Personal Branding, Social Networking, Videos
• Four Tips for Non-Obnoxious Networking
  If you want to step up your networking activities, but you're not quite sure how, Rohit Bhargava has some advice. "The challenge isn't how you can find more opportunities to ...
  Marketing Tips, Networking, Small Business
• Four Keys to Finding Better Keywords
  In a recent guest post at It's All About Revenue, Brian Posnanski shares tips on finding just the right keywords to boost standings in search results. "Keywords are the ingredient ...
  Content Marketing, Keywords, Marketing Tips, Search Engine Marketing, Social Media
• Six Ways Organic Search Can Make You Smarter About Your BusinessJim Yu
  In an Internet business environment that expects immediate results, online marketers have overlooked the power of SEO, or organic search, as a top revenue-generating channel. It can also teach you ...
  Brand Equity, Lead Generation, Marketing Smarter, Marketing Tips, Online Marketing, Search Engine Marketing, SEO
• Practical Social Media Tips for 2011
  With the end of the year comes the compulsion to synthesize what we've learned about the ebb and flow of social media in 2010. Toward that end, John Antonios, writing ...
  Brand Equity, Marketing Tips, Personal Branding, Social Media
• Three Ways to Offer Value to Time-Strapped B2B Buyers
  "Let's face it, buying today is different than it used to be," says Ardath Albee in a recent post at the Marketing Interactions blog. Products and solutions are growing in ...
  B2B Marketing, Lead Generation, Marketing Tips, Sales
• Why 'Social Proof' Matters in Your Social-Marketing SuccessDan Martell
  When it comes to social marketing, there's power in numbers. Our thoughts and behavior patterns are shaped by the opinions and actions of others, especially those we know and respect. ...
  Community, Customer Behavior, Facebook, Marketing Tips, Social Media, Twitter, Website Design, Word-of-Mouth
• Four Ways to Find the Right Tone for Your Web Copy
  You know online content should have a more conversational tone than other marketing materials. But remember that "informality" isn't a one-size-fits-all proposition. "Conversational style has room for plenty of variation," ...
  Marketing Tips, Smartphones, Web Copy, Writing
• Five Ways to Optimize Email Campaigns for Better Link Reports
  Reporting on click-throughs is an important way of determining how engaged your audience is, notes Andy Shore in an article at MarketingProfs. However, "a lot of email marketers throw around ...
  Email Marketing, Landing Pages, Marketing Tips, Web Analytics
• How to Avoid the Great Social Media Crash of 2011Jamie Turner
  Warning: Social media may be heading for a big crash in 2011, and it could happen because businesses don't know how to measure the ROI of their social media campaigns. ...
  Branding, Customer Retention, Direct Marketing, E-Commerce, Marketing Tips, Measurement, ROI, Social Media
• Four Ways to Enchant Your Customers
  "I love to do business with small businesses—in-store, online, for myself, for others, for pleasure, for work—it doesn't matter to me," writes Guy Kawasaki at his eponymous blog. Based on ...
  Customer Experience, Marketing Tips, Small Business
• Four Ways to Translate Technospeak into Your Customer's Language
  "Writing marketing content for technology companies is not so much writing as it is translation from a foreign language," writes Cheryl Goldberg in a post on the High-Tech Communicator blog. ...
  High-Tech Marketing, Marketing Tips, Sales, Writing
• Three Ways to Replace a Superstar Blogger
  Companies may find themselves in a touchy situation when their established social-media star leaves to pursue other interests. Just what do you do with a famous blog when its author ...
  Corporate Blogging, Marketing Tips, Social Media, Thought Leadership
• Five Reliable Sources for Fresh B2B Blog Content
  Get ready! Here comes the new year—and another 12 months' worth of fresh blog content just waiting to be written! If that thought makes you shudder, you are not alone. ...
  B2B Marketing, Blogging, Content, Marketing Tips, Sales
• Three Reasons Long-Term Domain Registrations Make SenseBrant Kelsey
  If you market your business online, chances are you've bought more than one domain name over the years. It's important to periodically review all your domains, even the old ones ...
  Brand Equity, Marketing Smarter, Marketing Tips, Naming, Search Engines, Websites
• How to Get Your Whole Company Blogging
  "Maintaining a blog that's consistently interesting and relevant isn't an easy task," writes Ann Handley at MarketingProfs. "It's a challenge to create consistently awesome blog posts, and it's a challenge ...
  Corporate Blogging, Marketing Tips, Small Business, Thought Leadership
• Three Ways to Give Your Blog the SEO Treatment
  "Sometimes I hear the sound of crickets when I stumble across certain blogs written by small-business owners," writes Samantha McCormick at the OrangeSoda blog. "At first glance, the content is ...
  Blogging, Keywords, Marketing Tips, Search Engine Marketing, Small Business
• Using Twitter to Calm Complaints
  With an article proclaiming "the democracy of fine dining," USA Today recently covered a growing trend of restaurants using Twitter to improve diner experiences and expectations. Among companies like Chipotle and ...
  Customer Experience, Marketing Tips, Twitter, Word-of-Mouth