Writing

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• Three Ways to Enhance Your Blog's Lead-Generation Potential
  "Most corporate blogs are ghost towns, in terms of both content and reader engagement," writes Ian Greenleigh at the MarketingProfs Daily Fix blog. "Abandoned blogs litter the web, making the ...
  Corporate Blogging, Lead Generation, Writing
• Four Ways to Translate Technospeak into Your Customer's Language
  "Writing marketing content for technology companies is not so much writing as it is translation from a foreign language," writes Cheryl Goldberg in a post on the High-Tech Communicator blog. ...
  High-Tech Marketing, Marketing Tips, Sales, Writing
• Why You Should Run Your Website Like a MagazineKen Gordon
  How do you avoid the deep deadly pit of uninspired corporate content? Simple. If you want people to come to your site, and stay there, your content should be as ...
  Blogging, Content Marketing, Creativity, Marketing Tips, Web Content, Writing
• Three Errors That Lead to Bad Survey Questions
  If you want solid information, you should take great care when writing survey questions. "Leading and misleading questions always yield questionable data, based on which you are highly likely to ...
  Marketing Analytics, Surveys, Writing
• 10 Ways to Entice Your Whole Company (Not Just Marketing) to BlogAnn Handley
  It's a lot easier to maintain a robust, active blog when you have many contributors—not just one person responsible for writing compelling content, day in and day out, rain or ...
  Brand Awareness, Corporate Blogging, Creativity, Marketing Tips, Social Media, Thought Leadership, Writing
• Questionnaire Auditing: The Quality-Control Step You Cannot Afford to SkipCarey V. Azzara
  The value of strong questionnaire design is all too often not fully appreciated in the market research community. But the fact is, you can never fully recover from a poorly ...
  Market Research, Marketing Smarter, Marketing Tips, Surveys, Writing
• Email Marketing in the Age of the 'Ultra Managed Inbox'
  For years, writes Stephanie Miller at the Deliverability blog, marketers have enjoyed the linear nature of the email inbox—your newsletters and offers sitting cheek-by-jowl with personal correspondence from a subscriber's ...
  Email Deliverability, Email Marketing, Writing
• Ask an Imprecise Question, Get an Imprecise Answer
  When you write survey questions, it's important to ensure the information it elicits will produce meaningful analysis. "Data from mixed-mode questions are hard, if not impossible, to interpret accurately," explains ...
  Marketing Analytics, Surveys, Writing
• 14 Ways to Improve Conversion Rates of Online FormsJo Roberts, Anne Yastremski
  Online Web forms that capture customer data in exchange for content—or another kind of information or service—are often the first point of contact customers have with your business. So, why ...
  Copywriting, Customer Engagement, Lead Nurturing, Marketing Tips, Measurement, Website Design, Writing
• Four Ways to Revive a Comatose B2B Blog
  Blogging ain't easy, folks. Anyone who's tried to maintain a vital B2B blog knows that. And in down times, when marketers are scrambling to meet profit goals, the task becomes ...
  B2B Marketing, Blogging, Sales, Writing
• Present Your Data, Encourage Action
  "The hardest nut to crack in any type of analytics is getting our decision makers (bosses, leaders, marketers) to take action based on data," writes Avinash Kaushik at Occam's Razor. ...
  Customer Engagement, Marketing Analytics, Writing
• Fatal Mistakes in Questionnaire Design: Leading and Misleading QuestionsCarey V. Azzara
  Leading and misleading questions always yield questionable data, based on which you are highly likely to report findings that can misguide stakeholders. Moreover, decisions they make based on such data ...
  Measurement, Surveys, Writing
• Most Teen Brand Word-of-Mouth Occurs Offline
  Despite the image of teens being obsessed with digital communications, only 13% of teen word-of-mouth (WOM) about brands takes place online—via texting/instant messaging (7%), social networking (3%), and email (3%)—according ...
  Branding, Research Summaries, Segmentation, Writing
• Email Campaign Testimonials: How to Maximize Customer PraiseHal Licino
  Welcome to the power of the testimonial: A potent plug can make people as much as seven times more likely to buy or try than if they saw a paid ...
  Advertising, Email Campaigns, Marketing Smarter, Surveys, Testimonials, Writing
• Two Sure Ways to Make Your Email Copy Sing
  In a post at Email Marketing Reports, Mark Brownlow presents a screenshot that looks like a page from a 19th-century novel: lengthy paragraphs filled with sentences of uniform length. That, he ...
  Customer Engagement, Email Marketing, Writing
• Six Reasons Print Belongs in Your Media Mix (or Why Digital Popularity Brings Print Opportunity)Gordon Plutsky
  Just because marketers are jumping on the interactive-marketing bandwagon doesn't mean things on the interactive side are all rosy. The decreasing numbers for print don't necessarily mean a particularly high ...
  Advertising, Digital Marketing, Email Marketing, Interactive Marketing, Marketing Tips, Measurement, ROI, Writing
• How to Identify and Avoid This Survey-Questionnaire Design Problem: Mixed-Mode ScalesCarey V. Azzara
  Data from mixed-mode questions are hard, if not impossible, to interpret accurately. But such flawed survey questions abound, perhaps because at first blush they seem entirely workable. Here's why they're ...
  Creativity, Feedback, Marketing Tips, Research, Surveys, Writing
• Four Things Writers and Editors Need to Know About SEO
  When it comes to SEO, writes Ian Lurie at Conversation Marketing, "Publishers have it easy: Make some changes, site- or server-wide, and you're a hero." This isn't quite the case, ...
  Search Engine Marketing, SEO, Web Content, Writing
• URGENT: Bussiness moneys for you Dear, sir!! A Reformed Spam Writer Helps You Stay Out of the Junk FolderAnna Goldsmith
  About 10%-20% of all emails you send—even to people who requested them—will get accidentally routed to the junk/spam folder. What about that other 80%-90%? Those emails may not be spam, ...
  Email Marketing, Email Subject Lines, Marketing Tips, Spam, Writing
• Shooting Down Three Myths of Viral Marketing
  The word "viral" has become synonymous with social-media success, writes Ian Greenleigh in a post at ReputationOnline. "It's even showing up on business cards." Some of the professional titles Greenleigh ...
  Customer Behavior, Social Media, Writing