As a relatively new blogger, I am intrigued by the process of "getting found." People spend a lot of time figuring out ways to be more viral.


Recently one of my Marketing Voices interviews for PodTech was Neil Patel, co-founder of ACS Consulting, based in Orange County, California.
Neil's business is search engine optimization and he helps blogs get found. Specifically, he supports lots of Top 100 bloggers. People such as: Guy Kawasaki, Jason Calacanis and TechCrunch.
One of Neil's tips is that content is king for bloggers. He also uses creative and time-tested linking strategies and other tools such as Digg and Stumbleupon. Neil also mentioned that knowing the right tags and words to use in a blog is important so that the blog is found by the search engines. Neil and his team are praised for their work with General Motors, American Greetings, and Hewlett-Packard.
Guy Kawasaki, who I also interviewed on Marketing Voices, supports the idea that content is king for making blogs more viral.

Content obviously drives readers because they want to learn something and not waste their time. I know I only read sites that enhance my learning. Seems all pretty self-evident and simple, but there are so many blogs that don't focus on content that I thought it was worth discussing.


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Guy Kawasaki on Making Blogs More Viral

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ABOUT THE AUTHOR

Jennifer Jones is the creator and host of https://www.marketingvoices.com/ Marketing Voices™ , a weekly video/audio podcast for PodTech.net providing fresh perspectives from marketing and technology leaders examining how social media is impacting the world of marketing.

Jennifer is a 25-year technology marketing veteran. Her career is broad and diverse: she was a marketing partner at Mayfield, a top-tier venture firm; a founder of her own successful marketing consulting firm working with venture capital firms, investment banks and attorneys including August Capital, Canaan Partners, Wilson Sonsini Goodrich & Rosati, and Goldman Sachs; an executive vice president and general manager of Regis McKenna Inc, a consulting firm where she led the marketing programs with Apple and Intel; the creator and host of the first television show in technology called High Tech Visions and a broadcast executive with CBS News affiliated stations.