Welcome to our resources page on Marketing Management - the fine art of leveraging marketing techniques to drive organizational success. Here you can discover valuable insights on trends, best practices, and strategies to develop and maximize the value of your marketing. Develop the tools and techniques to drive your business forward today with our expert resources.
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CONTENT TYPE: Friday Forum | TOPIC: Events
Right now, most marketers are trying to figure out how virtual events can and should factor into their overall event strategy: What's the best approach? How have your audiences changed post-pandemic? And how can you drive true engagement? It's time to figure all this out. Sponsored by Cvent.
CONTENT TYPE: Chart | TOPIC: Career Management
The average job tenure for chief marketing officers at large brands dropped in 2020 to the shortest it has been in more than a decade, according to recent research from Spencer Stuart.
CONTENT TYPE: Podcast | TOPIC: Management
Keith Jennings joins us to share thoughts and insights on the profound and world-changing impact that a single person can have on an organization.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
The tides are changing in the relationship between B2B organizations and their PR and marketing agencies. Market demands have shifted, and both sides of the client/agency relationship must adapt. Read this article for survey-based insights.
CONTENT TYPE: Article | TOPIC: Career Management
Every business function has its specialized vocabulary, but marketing terms are often vague or undefined—or their meaning is not agreed upon. A universal language is necessary for proving marketing's value to the execs in your company. Here's what you need to know.
It's become obvious in the past year that remote work is here to stay, or at the very least, expected to be combined with the traditional office. The success of that hybrid workplace of the future depends on thinking about communication in a new way.
What are the salary ranges for some of the most common content marketing jobs? To find out, Managing Editor conducted a survey of 387 content marketers.
CONTENT TYPE: Infographic | TOPIC: Management
Company culture is not well developed at many organizations despite being viewed as essential to success. So, how can you level-up company culture?
CONTENT TYPE: Article | TOPIC: Management
Right now, business agility is more important—and more multifaceted—than ever. It looks different for every company, but we all should be focused on these three aspects of it.
If you want to prove Marketing's worth to your executives, you have to think in their terms—that is, sales, profit, and growth. Find out how in this article.
CONTENT TYPE: Infographic | TOPIC: Career Management
Do you have a toxic boss? And if you do, what sort of leader are you dealing with? This flowchart infographic helps you answer those questions and provides advice.
CONTENT TYPE: Chart | TOPIC: Management
Senior marketers say the biggest marketing leadership deficiency in their organizations is an understanding of the customer journey, according to recent research from the CMO Council and Chief Outsiders.
CONTENT TYPE: Sponsored Webinar | TOPIC: Career Management
The process of hiring and retaining marketing talent is more challenging than ever. From attracting the right candidates to supporting virtual teams to ensuring compensation is in line with what's expected in this new normal—there's a lot marketing leaders need to manage. Sponsored by Robert Half.
Happy and engaged employees are more creative, innovative, and dedicated than their unhappy counterparts. They're also more likely to stick around long-term. Here are 10 things you can do to keep them engaged.
CONTENT TYPE: Sponsored Webinar | TOPIC: Customer Experience
If you want to improve loyalty, boost revenue, and maximize each customer touchpoint (and who doesn't?), it's time to up your experience management (XM) game. Join us for this not-to-be-missed session tailored to marketing and CX professionals—and learn how to adapt and improve your customer experience programs for the challenges of 2021 and beyond. Sponsored by Qualtrics.
Minter Dial shares advice on leadership from his latest book, You Lead: How Being Yourself Makes You a Better Leader.
Business agility is all the rage, but it takes more than just adopting a buzzword. It requires that all levels of your organization make these four fundamental mindset shifts.
The COVID-19 pandemic still affecting communities around the world, so it may seem a bad time to start a business. However, many successful companies have been founded during downturns, recessions, and depressions.
CONTENT TYPE: Article | TOPIC: Customer Experience
Every business collects customer feedback, but an overemphasis on aggregate data can drown out individual customer needs and voices. To achieve true customer-centricity, follow these five steps.
CONTENT TYPE: Course | TOPIC: Management
If your marketing strategy sets your goal posts, your marketing plan defines how you're going to get there. It's a whole lot more than your individual tactics and execution details.
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