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  • The Demographics of 11 Major Social Networks

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media

    Younger adults in the United States are much more likely to use Instagram, Snapchat, and TikTok compared with older adults, according to recent research from the Pew Research Center.

  • Secrets to Enchanting Your Customers Through Story

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Strategy

    Wouldn't it be great if you could enchant and convert more customers and prospects simply through better brand storytelling? It's not as hard as you might think... and it starts with harnessing the power of perspective to create stories worth remembering. Sponsored by WoodWing.

  • B2B Marketer Pain Points, Performance, and Priorities for the Year Ahead: B2B Marketing Monitor

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Digital-first creates customer experience challenges for B2B enterprises, while demand gen and brand positioning become the top priorities, according to the B2B Marketing Monitor study conducted by B2B International.

  • Yes, Customers Always Know What They Want

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Supposedly, customers don't know what product they want until someone creates it. But that's not true: Customers do know what they want—and there's nobody better than marketers to tap into those needs and desires to understand what customers want.

  • Email Design Best-Practices [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email

    What are the keys to creating a successful email campaign? According to a recent infographic from Uplers, it begins with developing a strong email design that hand holds the reader.

  • Plan, Build, and Deliver Customized Journeys at Scale

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Marketing Strategy

    Personalization is more than just a trend; it's central to scalable and sustainable digital marketing success. But, if you're going to do it well—and at scale—you need a strategy, the right tools, and a way to measure how well it's working. Sponsored by Act-On Software.

  • Video Marketing Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Content

    If you're like most marketers, you've at least dipped your toes in video marketing. But do you have a strategy in place that helps you harness the power of video in a way that truly moves the needle for brand growth and sales? Sponsored by Adtaxi.

  • How to Use a Board Game Strategy to Win in Email Marketing

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Email

    For many marketers, creating a single email or email campaign is a drawn-out, multi-week process. But it doesn't have to be. By learning to leverage micro-efficiencies (and getting some inspiration from board game strategies!), you'll be on the path to an email winning streak. Sponsored by Litmus.

  • Digital Is Bigger Than E-Commerce: Jill Thomas of the PGA TOUR Superstore on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Customer Experience

    Jill Thomas, CMO of PGA TOUR Superstore, explains how she digitized the high-touch retail experience of buying golf equipment and achieved record-breaking sales and growth during a pandemic.

  • Six Ways Good Customer Experience Goes Beyond Website Design

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    There's no denying that good Web design matters for creating positive customer experiences. However, your B2B clients will look beyond your website for assurance that you're the right company to meet their needs. Here six ways to convince them.

  • Your Product Content Strategy Might Be Missing Something Big

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Technology

    A good product content strategy requires technology that can integrate production, storage, and management, as well as analyze data to deliver relevant customer experiences. Are you using the right tools?

  • 25 Must-Know Search Stats for 2021 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Search

    Did you know that 70% of search queries contain four words or more? Or that 48% of people are now using voice assistants for general Web searches? Those are just two of the search engine-related stats covered in a recent infographic.

  • Post-Cookie Digital Marketing Will Be Vibrant and Seamless

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Technology

    Google has done ad tech a service by retiring third-party cookies. Let's bid adieu to the outdated cookie (good riddance!) and embrace better digital marketing.

  • The Average Job Tenure of CMOs in 2020

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Management

    The average job tenure for chief marketing officers at large brands dropped in 2020 to the shortest it has been in more than a decade, according to recent research from Spencer Stuart.

  • How to Crash-Proof Your Personal Brand in a Tight Job Market

    Article

    CONTENT TYPE: Article | TOPIC: Career Management

    You may be qualified and experienced. But what sets you apart from the competition in today's competitive job market? A powerful personal brand.

  • Rethinking the Marketing Playbook: How to Add Agility, Flexibility, and Scalability to Your Workflows

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

    To be competitive today, marketing leaders need agile, flexible martech platforms that scale and bring context to the data their businesses need. Find out more.

  • A Marketer's Field Guide to Financial Goal Setting and Measurement

    Master Class

    CONTENT TYPE: Master Class | TOPIC: Metrics & Measurement

    Join expert Samantha Stone for this comprehensive Master Class to develop the financial acumen and measurement skills needed to make smarter business decisions, move your business forward, impress your CFO and management team, and prove your value.

  • Understanding KPIs

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Metrics & Measurement

    Relying on the number of leads generated isn't the only indicator of how your campaigns are performing. In this lesson, you'll learn more about KPIs (what it is and isn't) so you can rely on these key findings to tell you about the overall health of your business.

  • The Four Pillars of KPIs

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Metrics & Measurement

    KPIs are a signal that should help inform actions. The best way to identify these signals is to group KPIs into pillars. In this lesson, you'll learn what those pillars are (Awareness, Consideration, Demand, and Advocacy) and what insights to glean from each.

  • Setting Goals

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Metrics & Measurement

    In this first lesson, you learn the importance of setting realistic goals and four important questions that will guide you to select goals that align with your organization (and if all else fails, Samantha suggests a pint of ice cream can help).