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• Seven Ways Marketers Can Think (and Write) Like Journalists [Slide Show]Verónica Jarski
  What can marketers learn from journalists? Good storytelling. Here are seven ways marketers can wield journalism skills to produce content that grabs attention and encourages conversation.
  Creativity, Customer Engagement, Marketing Inspiration, Writing
• Three Tips for Creating Credible Online Content
  "Why does content matter?" writes Erika Potter at the OrangeSoda blog. "It's simple: credibility. Without credibility, your chance of converting viewers into customers goes downhill fast. It's vital that visitors ...
  Content, Marketing Tips, Web Content, Writing
• Four Ways to Make Branded Content Shareable
  A strong search strategy needs content that people want to share with their friends, family and colleagues. But every business faces a serious hurdle: "Branded content is tricky because it's ...
  Content, Marketing Tips, Search Engine Marketing, Writing
• How to Improve the SEO Value of Your Twitter Account [Slide Show]Daniel Rosenhaus
  We have known for some time now that Google and Bing use Twitter as a ranking factor, so it'll pay to improve the SEO value of your Twitter account and tweets. ...
  Content, SEO, Social Media, Targeting, Twitter, Writing
• Three Ways to Improve Your Online Forms
  "Finding a balance between gathering relevant information from your leads and not sacrificing your conversion rate can be difficult," writes Billy MacDonald at the HubSpot blog. "You want to generate ...
  B2B Marketing, Collaboration, Lead Generation, Marketing Tips, Writing
• Five Tips for Writing Content That Keeps Pace With B2B Searches
  "In B2B marketing, slow and steady tortoise-like activity may achieve results in social media, but a business marketer must be quick to respond to trends and market fluctuations resulting from ...
  B2B Marketing, Content, Marketing Tips, Search Engine Marketing, Writing
• Work With Passion: Lessons From a Successful Hollywood ScreenwriterPen Densham
  There is magic in passion. If you believe in your work, you will take more risks, bounce back from more humiliating rejections, and fight longer and harder for your projects. ...
  Customer Engagement, Marketing Smarter, Writing
• Three Ways to Thank Your Loyal Customers via Email
  "Unless you were raised by wolves in the wild," writes Karen Talavera in an article at MarketingProfs, "at some point you learned that it is polite to say thank you. ...
  Content, Customer Relationships, Email Marketing, Writing
• Five Steps to Optimized New-Business Prospecting ListsJenny Vance
  Whether your new-business prospecting list is purchased or homegrown, your business can improve sales 100% or more. The key isn't just about how companies effectively work the phone but, rather, ...
  Content, Customer Acquisition, Lead Generation, Marketing Tips, Measurement, Sales, Targeting, Writing
• Social-Media-Phobes: Put Out a Contract on 'Em!Ken Gordon
  Warning: Some of your colleagues are afraid—deeply, irrationally afraid—of social media. How can you overcome their resistance against social media? Have them commit in writing, and follow these five steps.
  Collaboration, Community, Creativity, Management, Social Media, Writing
• Tips for a Smart Mobile Search Strategy
  In a recent Search Agents post, Mary Hayes reports that Forrester Research forecasts "marketing spend on mobile display ads and search will surpass $1 billion in 2011." She advises marketers ...
  Mobile Marketing, Search Engine Marketing, Writing
• Sales-Letter Magic: 10 Tips for Writing Letters That SellDean Rieck
  Sales letters are powerful selling tools. They are a simple, direct way to generate sales leads and orders. But for many businesspeople, they present a daunting writing challenge. Use these ...
  Content, Lead Generation, Personalization, Sales, Writing
• So, This Word Walks Into a Bar…: 12 Perfectly Ordinary Words That Suddenly Have New MeaningAnn Handley
  MarketingProfs chief content officer and blogger Ann Handley shares how common words, such as a friend, have changed their meanings in the digital world.
  Content, Writing
• Three Key Ways to Add Value to Your B2B Content
  "Most B2B marketers have embraced the notion that they are also 'publishers,'" says Ann Handley in a recent article at MarketingProfs. "In other words, they understand that in addition to ...
  B2B Marketing, Content, Writing
• Mastering the Language of Email Marketing
  "Every industry has its own language," writes DJ Waldow in an article at MarketingProfs. "The email marketing community, too, has its own jargon that sets it apart. And if you ...
  CAN-SPAM, Email Marketing, Writing
• Five Ways to Gain Attention the 'Write' WaySameer Suryakant Kulkarni
  Writing is a vital component of various marketing-related tasks. Effective writing can improve sales pitches, enhance brand value, and perfect ad campaigns. Spruce up your marketing with these five tips.
  Creativity, Customer Engagement, Marketing Plans, Marketing Tips, Writing
• How to Optimize an About Page: Create Information Levels
  Your About page is one of the most important pages on your site, says Lisa Banks in a post at the Site Reference SEO blog. Done right, it can help ...
  Search Engine Marketing, Web Content, Writing
• Six Ways to Maintain Your Brand's Voice While Using FreelancersAmanda Maksymiw
  Do you use freelancers to keep up with the online content boom, despite your fear of compromising your brand? Here are six simple steps to keeping freelancers in line with ...
  Brand Equity, Collaboration, Creativity, Hiring Outside Resources, Marketing Tips, Writing
• Honor Thy Content: The Five Commandments of Editorial ExcellenceKen Gordon
  Like it or not, your content is constantly battling through the daily avalanche of contemporary media to reach its intended audience. Learn The Five Commandments of Editorial Excellence and conquer ...
  Content, Content Marketing, Marketing Tips, Writing
• Four Ways to Find the Right Tone for Your Web Copy
  You know online content should have a more conversational tone than other marketing materials. But remember that "informality" isn't a one-size-fits-all proposition. "Conversational style has room for plenty of variation," ...
  Marketing Tips, Smartphones, Web Copy, Writing