FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • Business Agility Is the New Norm. Do You Have What It Takes?

    Article

    CONTENT TYPE: Article | TOPIC: Management

    Right now, business agility is more important—and more multifaceted—than ever. It looks different for every company, but we all should be focused on these three aspects of it.

  • A Quick Guide for Website Image Optimization [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    Some 39% of people say they will stop engaging with a website if the images do not load or take too long to load. So, how can you optimize your images for speedy loading?

  • How Social's Influence on Brand Discovery Varies Among Generations

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media

    Members of Gen Z are more than twice as likely as Baby Boomers to say they typically learn about brands or companies from social media, according to recent research from Sprout Social and The Harris Poll.

  • How COVID-19 Transformed Sales and B2B Content Marketing—and Five Ways to Adapt

    Article

    CONTENT TYPE: Article | TOPIC: Content

    The pandemic has significantly changed the way B2B buyers and sellers do business. To adapt to the new B2B sales and marketing world, adopt these five strategies.

  • How to Push Customers Down the Brand Loyalty Funnel

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    How do you determine when a customer is loyal to your brand? This article breaks down customers into five levels of loyalty, and outlines how to market to each level.

  • How to Achieve Loyalty & Growth Through Customer Experience Excellence

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Customer Experience

    When marketers want to measure customer experience and loyalty, they often use Net Promoter Score (NPS), which focuses on whether customers would recommend your product or service. That's nice to know, of course, but reliance on that one simple metric is likely limiting your opportunities for growth and excellence. It's time to go beyond NPS and use a KPI that actually forecasts loyalty and growth.

  • The Pandemic's Impact on Marketers' Email Strategies

    Chart

    CONTENT TYPE: Chart | TOPIC: Email

    Half of marketers say the COVID-19 pandemic has affected their email strategy, according to recent research from Mailjet.

  • Proving Marketing to Execs (Part 1)

    Article

    CONTENT TYPE: Article | TOPIC: Management

    If you want to prove Marketing's worth to your executives, you have to think in their terms—that is, sales, profit, and growth. Find out how in this article.

  • Four Best-Practices for Responsive Search Ads [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Google's responsive search ads (RSAs) enable advertisers to create multiple copy options and then let machine-learning and AI determine the best-performing combinations. How can marketers make the most of this powerful format?

  • How to Build an Enterprise Marketing Strategy With B2B Intent Data

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Marketing Strategy

    Wouldn't it be nice to have a bird's eye view into the accounts most likely to engage with your brand's online presence? In turn, this would enable your marketing team to target these accounts more effectively. It can be done, and it starts with Intent data. Sponsored by Bombora.

  • Overcoming Fragmented Data to Get a 360-Degree View of Your Customers

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    Are you struggling to access, analyze, and make sense of data that is siloed, fragmented, or otherwise lacking in full-picture insights? It's time to make the best possible use of all your data—by ensuring it can be a single source of truth that gives you a 360-degree view and helps you achieve better ROI. Sounds good, right? Sponsored by Snowflake.

  • Why Honesty and Integrity Pay: The Benefits of Truth-Based Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Customer trust is at an all-time low. But marketing with truth and honesty isn't only about integrity—it actually increases your company's profitability. Here's how.

  • Adapting Brands and Thought Leadership: Afiya Addison of the B2B Institute at LinkedIn on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Branding

    Afiya Addison, global program manager at the B2B Institute at LinkedIn, discusses why some brands adapt and excel while others struggle just to hold on.

  • How to Tell If You Have a Toxic Boss [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Management

    Do you have a toxic boss? And if you do, what sort of leader are you dealing with? This flowchart infographic helps you answer those questions and provides advice.

  • Instagram Engagement Benchmarks and Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media

    Average engagement on Instagram posts from businesses spiked in the spring and summer of 2020 and then returned roughly to its prior levels, according to recent research from Social Insider and Sked Social.

  • How Marketers Can Drive Revenue and Business Growth With Technology and Automation

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Technology

    Marketing automation technology is no longer a luxury; it's a necessity for companies to operate efficiently. From improved customer experience to increased visibility, here are some of the many advantages to using AI and automation.

  • Account-Based Podcasting: The New ABM

    Article

    CONTENT TYPE: Article | TOPIC: Content

    You know about account-based marketing. Now it's time for account-based podcasting: delivering personalized audio content directly to target customers. Learn more here.

  • How to Analyze Your Influencer Campaign Performance

    Article

    CONTENT TYPE: Article | TOPIC: Social Media

    Influencer campaign performance can be difficult to measure. What metrics should you be using, and how do you apply those insights to modify your campaigns? This article will give you some ideas.

  • MarketingProfs Customer Experience (CX) Guide

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Customer Experience

    The million-dollar question: Is a customer experience investment worth it? Find out why this is a flawed question in this e-book.

  • Demand Playbook

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Demand Generation

    Get the know-how, strategies and foundations you need to excel with your lead generation, collection and engagement. More than ideas, this playbook will walk you through exercises that will help you build the perfect demand generation strategy and execution for your business.