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  • Gathering and Interpreting Data

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Measurement & Analytics

    In this lesson, discover why and how to create your reporting dashboard. We'll also cover common reporting sources, timing of reports, how visualization can help make the data easy to consume, and a few critical factors to ensure your CFO has the information they need.

  • Profit and Loss (P&L) Overview

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Measurement & Analytics

    Profit and Loss, or a more familiar term P&L, will inform how much budget you can spend on marketing. In this lesson, you'll get a quick overview of what marketing should be looking at, the most valuable use of the P&L, and how you should be utilizing your P&L.

  • The Most Difficult Marketing Channels to Track

    Chart

    CONTENT TYPE: Chart | TOPIC: Measurement & Analytics

    Marketers say they struggle the most with tracking the impact of their television and print campaigns, according to recent research from Ruler Analytics.

  • Overcoming Fragmented Data to Get a 360-Degree View of Your Customers

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    Are you struggling to access, analyze, and make sense of data that is siloed, fragmented, or otherwise lacking in full-picture insights? It's time to make the best possible use of all your data—by ensuring it can be a single source of truth that gives you a 360-degree view and helps you achieve better ROI. Sounds good, right? Sponsored by Snowflake.

  • How to Analyze Your Influencer Campaign Performance

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Influencer campaign performance can be difficult to measure. What metrics should you be using, and how do you apply those insights to modify your campaigns? This article will give you some ideas.

  • Don't Be Fooled by Data: How to Make Data Analysis in Mobile Marketing Plain and Simple

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Communications

    Analyzing mobile marketing campaign data is a complex process. One wrong number leads to misinterpretation of the entire campaign. How can you avoid pitfalls and analyze data correctly? Here are some guidelines.

  • Top 5 Sentiment Analysis Tools

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    When building a brand marketing strategy, it's not enough to know how much people talk about your brand; you have to know what they say and adjust your marketing efforts accordingly. Here are five tools that can help.

  • Why You Need to Align Marketing to Business Goals

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    If you could do one thing to your marketing to make a sustainable difference in your ability to impact the business, it's to change what you measure.

  • How to Develop an Efficient Post-Pandemic Advertising Strategy With Data Analytics Using Only a Spreadsheet

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Advanced tools powered by Big Data and machine-learning have improved the science of marketing analytics, but there are ways to analyze data and calculate ad strategies using only a spreadsheet. This article explains how.

  • Senior Marketer Survey: Top Customer Lifetime Value Challenges and Solutions

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most senior marketers say their firm does not measure customer lifetime value (LTV) well, according to recent research from the CMO Council and Deloitte.

  • Customer Experience Management Isn't Enough: Three Steps to Experience Improvement

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Traditional experience management programs focus mostly on measuring customer experiences. But measuring experiences is very different from improving them. Here's how to take the leap to experience improvement.

  • Six Tips for Measuring Your LinkedIn Ad Campaigns [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics

    How can you ensure you're getting a full view of your LinkedIn ad campaign performance and gaining the insights you need to make valuable optimizations?

  • Three Agile Marketing Tips for the Post-Pandemic Economy

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    The popularity of Agile Marketing is growing, and it's easy to see why: When plans are turned upside down by a black swan event, marketers are naturally drawn to an approach that lets them change course quickly. Here are three tips for adopting Agile methods.

  • The 4Ss of Marketing and Why Your Corporate Culture Is Crucial in 2021: LinkedIn's Keith Richey on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Management

    Keith Richey of LinkedIn shares what CMOs have been doing this year and why your corporate culture is likely what got you through 2020 (and why it's your most important asset heading into 2021).

  • Top 3 Keys to Unlock Revenue Operations Value

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    Is your revenue operations team bogged down by manual tasks and other roadblocks that stifle your success? Learn how you can use connected data and channel orchestration to refocus your team on strategic, value-add initiatives. Sponsored by Dun & Bradstreet.

  • Create Optimal Digital Experiences With Data & Content

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content

    When most B2B marketers plan a campaign, creativity and content are at the forefront. But, in today's environment, digital optimization is equally important to effectively engage with customers and ensure campaign success. And, for that, you need useful data and reliable technology. Sponsored by Jahia.

  • Three Ways to Strengthen the Marketing and Finance Relationship

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Are your marketing and finance teams at odds? It often appears that their goals lie at opposite ends of business strategy, but it doesn't have to be that way. For ways to improve your Marketing and Finance relationship, check out these three tips.

  • The Biggest Benefits of Marketing Revenue Attribution

    Chart

    CONTENT TYPE: Chart | TOPIC: Measurement & Analytics

    Marketers say revenue attribution enables better decision-making and helps to align teams, according to recent research from Ascend2.

  • Advanced Measurement Strategies: Metrics That Actually Matter

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    What are your marketing metrics telling you? If you rely on standard measurement tactics, probably not much—especially about your sales. It's time to upgrade to advanced measurement strategies that directly align with business goals—and drive sales.

  • Doubleheader Event: Campaign Execution & Measurement Best Practices

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    The ability to execute flawless marketing campaigns—and then measure their effectiveness—has never been more important. But, getting a handle on campaign management and measurement can be challenging, especially when teams are working remotely. It all starts with internal alignment. Sponsored by Workfront.