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  • MarketingProfs B2B Forum

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more.

  • What Content Creators Need to Know About Generative AI | AI for Content Creators

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    Join MarketingProfs June 21–August 15 for our PRO-exclusive online event for content creators, writers, and other future-focused marketers. Over nine live weekly sessions, you'll learn how to harness the power of AI from experts you know and trust as they cover critical whats and how-tos—live. Plus, the whole thing will be available on-demand.

  • 5 Steps to Build a Solid Marketing Plan

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Strategy

    Supercharge your strategy! Developing a strong marketing plan is a critical skill for any B2B marketer. Join expert B2B marketer Pam Didner for five key elements you need to develop a solid plan to rally your team members and move everyone in the same direction to achieve your marketing goals.

  • Fast and Furious: How to Optimize Your Marketing Automation to Outpace the Competition

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Martech

    Discover how to fine-tune your marketing automation platform for pure performance and build the pipeline you need to accelerate your business. Find out how you can keep leads from falling through the cracks and how to move them more smoothly and quickly through your funnel. Sponsored by Act-On.

  • 6 Proven Ways to Increase Marketing's Impact on Sales Results

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Event Marketing

    For many marketers, campaign success still means generating as many leads as possible. It’s a numbers game that makes it impossible to deliver a predictable pipeline. Join us to learn tips and best practices for engaging audiences across top channels, identifying buying intent signals and using actionable data to help sales teams follow up and follow through. Sponsored by ON24.

  • The Art of Crafting Prompts

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Communications

    Have you played with AI tools and been disappointed with the output? Do you suspect you could get better results if you just knew how to use them? Join this free session from the AI for Content Creators series to discover the power of effective prompts for AI writing platforms like ChatGPT.

  • Expert Email Marketing Tips That Are Working NOW!

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Email Marketing

    In this fast-paced webinar, learn the latest tactics for getting better email ROI and avoiding the most common email marketing pitfalls. Join expert Jay Schwedelson to learn how to increase your email open rates and engagement by using simple techniques you can put into practice right away. Sponsored by Airmeet.

  • Self-Learning AI in B2C Omnichannel Marketing and Beyond

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Artificial Intelligence

    With the launch of ChatGPT, AI is the topic of the day... And no doubt, it's here to stay. But what does it mean for B2C marketers? Join us to learn how to harness AI in your omnichannel marketing campaigns and how AI will impact your organization—and marketing roles. Sponsored by Bloomreach.

  • Distributed Marketing: How to Avoid Brand Chaos, Fragmented Data, Workflow Waste, Insufficient Scale, and Lousy ROI

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Martech

    How can you deal with multiple locations, multiple brands, distributed teams, disparate data sources, branding inconsistency, disjointed workflows—and, as a result, a lousy customer experience and miserable ROI? Discover exactly how. Sponsored by Acquia + Material.

  • From Content Creation to Conversion: A Marketer's Guide to the Content Supply Chain

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content

    Want to give your customers more personalized experiences with your content—without having to create more content? Discover how to create a scalable content supply chain that will help you deliver impactful experiences that invariably convert. Sponsored by Adobe.

  • Solutions to Ignite Your E-Commerce Digital Presence & Profit

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Martech

    Changing customer behaviors and the loss of third-party cookies are just two of the (BIG) reasons the digital landscape has gotten so complicated for e-commerce marketers. Join us for this no-cost webinar to discover the digital strategies that will help you reach and convert more shoppers than ever. Sponsored by Adtaxi.

  • Fulfillment After Conversion

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Demand Generation

    Demand generation is famously "everything you do to get and keep a customer." That means your job is not done at the point of conversion! Ensure your newly converted customers are getting the best value out of their purchase with ongoing contact and nurture.

  • Optimize Your Marketing Spend With First-Party Data

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Advertising & Promotions

    Third-party cookies will soon go extinct. Discover how to instead harness the power of first-party data to create personalized user experiences that convert more leads, optimize your marketing spend, and drive higher ROI. Sponsored by Drift.

  • Cascading Your Lead Magnets

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Demand Generation

    Getting the contact info for a lead is just the beginning! To increase the odds that your new lead becomes a paying customer, you'll want an active nurture campaign. In Session 3, discover how to cascade your content into a steady drip of information that your customers love.

  • Teach Me How (Live!): Keyword Research and Search-Optimized Content

    Webinar

    CONTENT TYPE: Webinar | TOPIC: SEO

    How do you choose keywords and phrases you have a shot at ranking for? What kind of content and copy will give you the best chance of ranking in search results? How do you measure SEO success? Join digital marketing expert Andy Crestodina for this SEO Teach Me How session and discover the answers to those questions and more.

  • Maximize Your ABM Strategy With Event Data

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Account-Based Marketing

    Events are a great source of actionable, first-party data. In this free webinar, you'll learn how to align with your sales team to harness that data for your ABM program and create more personalized experiences that drive more business. Sponsored by Cvent.

  • Lead Scoring and Progressive Profiling

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Demand Generation

    Are you scoring your leads correctly—or at all? Lead scoring is a powerful tool. But if it's not done correctly, it can fill your pipeline with dud prospects. In this second session, you'll learn how to score your prospects properly to fill your pipeline with sales-qualified leads.

  • Content and Behavior Intent Planning

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Demand Generation

    Does your content convert as well as it should? Only if you're observing your prospects' behavior as they interact with it—and tweaking your intent plan in response. In this session, you'll boost your demand generation success using psychology know-how.

  • How to Drive More Impactful Go-to-Market Strategies With Brand & Customer Insights

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    A company's go-to-market strategy can make or break its bottom line. In this webinar, discover practical ways to drive a more impactful approach using brand and customer insights. Learn how to improve marketing ROI, motivate Sales, and help your business thrive. Sponsored by Momentive.

  • Five Ways to Use Social Media to Build Brand Reputation as an Expert

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Social Media Marketing

    A strong social presence is integral to your brand's growth. But knowing how to strategically leverage social to become a true authority in your market? That's another ball of digital wax altogether. Join expert Jon-Stephen Stansel to learn his proven tactics for social media success.