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  • Does Using More Hashtags on Instagram Increase Views?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Adding more hashtags to Instagram posts doesn't tend to help boost views, according to recent research from Social Insider.

  • The User-Generated Content Advertising Ecosystem [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    This infographic explores performance trends for UGC advertising and how social networks are investing in UGC.

  • Engagement Trends for Four Major Social Networks [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic explores benchmarks based on an analysis of engagement (likes, comments, shares, etc.) on 27 million posts on Instagram, Facebook, Twitter, and TikTok.

  • LinkedIn Data on Marketing Jobs: 'The Great Reshuffle' Is Real

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    The number of marketers on LinkedIn who changed jobs jumped by nearly a third in 2021, according to recent research from the professional social network.

  • Four Social Media Design Trends for 2022 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This piece looks at four graphic design and styling approaches that marketers can use to make their social content feel more timely and original this year.

  • Creative Best-Practices for TikTok [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Which creative approaches drive brand impact on TikTok? To find out, the social network and IPSOS teamed up to conduct a meta-analysis of 296 brand lift studies across multiple verticals.

  • A New Approach to Social Media: Aaron Templer on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    It's time for marketers to approach social media in a new way. According to Aaron Templer, the way we've been using it isn't effective, and it actually runs contrary to the way social groups operate.

  • Nine Ways Social Media Contributes to Business Growth

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Status update: social media marketing can no longer be ignored. But it's about more than a mere online presence. Using social media correctly can contribute to business growth in surprising ways.

  • Social Media Marketing Strategy: How You Can Succeed in 2022

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Social Media Marketing

    How can your social media marketing stay current as the platforms continue to evolve and consumer use of social networks diversifies? Tune in to this webinar to discover what you need to know to create and maintain a social media marketing strategy that's relevant in 2022. Sponsored by Tinuiti.

  • How Brands Should Engage on Twitter [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic, based on survey data as well as internal data, in intended to help marketers find the right tone, topics, and engagement approaches for Twitter.

  • Five Trends That Will Dominate Influencer Marketing in 2022 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    What changes will have a big impact on influencer marketing this year? This infographic looks at five major influencer marketing trends, including what's driving those trends and how marketers can adapt to them.

  • How to Elevate Your Social Media ROI [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    The piece looks at the importance of best-practices: defining your goals, analyzing the correct metrics, increasing interactions, being able to adapt, and using the right technologies.

  • What People Think of the Metaverse [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    The metaverse—the concept of social interactions occurring in virtual worlds—is all the rage with tech companies. But what do people actually think of it?

  • The Top Social Networks With B2B Marketers

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Although LinkedIn is the most used social network by B2B firms, marketers say Twitter delivers the most engagement, according to recent research from Sagefrog.

  • How 'Link In Bio' Impacts Instagram Performance [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    To find out how adding "link in bio" to Instagram post captions impacts engagement, Socialinsider analyzed 78,662,277 Instagram posts from 92,724 brand pages.

  • A Cheat Sheet for LinkedIn Image Sizes [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic looks at the recommended sizes for profile photos, blog post links, updates, ads, and company pages on the professional social network.

  • Social Media Checklist: What to Do Each Day, Week, and Month [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic from VizionOnline provides a handy checklist for the social media marketing tasks that should be tackled each day, week, and month.

  • Social Media Hashtags for Every Day of the Week [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Including day-specific hashtags in your posts can be a good way to start and join timely conversations on social media. So, which ones should you be using?

  • Five Lessons Marketers Can Learn From Online Reviews

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Online reviews are of course useful for prospective customers seeking information about a business. But the education goes both ways: Businesses can learn a lot from their own customers by paying attention to reviews. This article highlights five of the major lessons.

  • An 8-Step Checklist for Running a Creator Campaign [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    To help marketers better understand the process of building, launching, and measuring a successful creator campaign, Semrush created this infographic checklist.